AV and Technology Veteran Projection Launches New Brand Look

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SPRINGFIELD, Va., Feb. 22, 2019 — Projection, a national audiovisual and technology company, today announced a major rebrand that reflects the company’s commitment to bringing clients’ visions to life through its deep audiovisual and technology expertise.

“We recognized that the visual representation of our brand did not match the level of work we deliver consistently to our national and in-house clients,” said Karen Cuviello, corporate vice president, Projection. “The Projection brand has been built by the most knowledgeable, professional and resourceful experts in the industry and a solid foundation laid by decades of providing client-first service. We wanted the new logo – and all the components that go along with it – to convey both the company’s deep history and bright, strong future.”

The new logo is a modernized version of the previous logo, borrowing the use of italic type and arrow elements. The “viewfinder” that frames the name illustrates Projection’s role as a leading audiovisual company and seeks to convey the laser focus with which the company helps design and execute its clients’ visions. The brand is both progressive and enduring, built upon an insistence of and expectation for quality at any cost and satisfaction at any price.

For nearly 50 years, the company has been garnering loyalty from clients like The American Academy of Pediatrics and The American Geophysical Union due to an unwavering commitment to the core values it established all those years ago and continues to live today – Integrity, Efficiency, Expertise, Resourcefulness, Teamwork and Client-First – and ability to deliver creative, attendee-engaging solutions within clients’ budgets.

The new logo does not change the company’s commitment to delivering the world-class services for which it has become known.

  • Concurrent session/breakout room management
  • General session and keynote production
  • Audiovisual equipment rental
  • Presentation/content management
  • Overflow strategy and management
  • Digital signage
  • Live streaming
  • Remote presentation capture
  • Exhibitor services
  • Client strategy
  • Creative services

“We are excited about the fresh new look and the energy it is breathing into our external marketing and communications efforts. Clients can be confident that our commitment to delivering the quality of service, expertise and partnership they have come to expect from Projection is as strong as ever,” said Cuviello.

About Projection

Projection is a privately held national audiovisual company with numerous convention center contracts in facilities across the U.S. We work with our clients – from start to finish – to ensure events, conferences and exhibitions match or exceed expectations. Whether providing AV and technology support for 1,000 or 20,000, Projection strives to ensure each participant’s experience is uniquely exceptional and unsurpassed. Our services include concurrent session/breakout room management, general session and keynote production, presentation/content management, overflow strategy and management, digital signage, live streaming and much more. For more information, visit www.projection.com and follow us on LinkedIn and Twitter.

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