Back to Blunt


James Blunt, the English singer-songwriter and former reconnaissance officer for the British Army who burst onto the international music scene with his debut album Back to Bedlam in 2004, has returned to the public spotlight quite literally with a collaborative campaign at Bluewater Retail and Shopping Centre. This playful Out-of-Home (OOH) installation allows the popstar to appear in a mirror as a holographic image that serenades shoppers and other passersby with his signature style. In addition, an array of pre-recorded responses allows Blunt to actually address pedestrians as they pass and trigger the motion sensors embedded in the display. Why James Blunt you may ask? Consider this: “You’re Beautiful” went to number-one in the U.S., the U.K. and a dozen other countries while Back to Bedlam is the best-selling album of the 2000s in the U.K.

The Bluewater Retail installation uses a JCDecaux Interactive Digital 6 Sheet equipped with a polarized mirror effect, and as the original coverage of this installation on said, “Using this polarized technology (that has never been used before) to customize an OOH screen has enabled the campaign to drive incremental reach in a key environment.”

Camelot in conjunction with Vizeum, Posterscope, AMVBBDO and MKTG teamed up to make this interactive experience a virtual reality.  


About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend