James Blunt, the English singer-songwriter and former reconnaissance officer for the British Army who burst onto the international music scene with his debut album Back to Bedlam in 2004, has returned to the public spotlight quite literally with a collaborative campaign at Bluewater Retail and Shopping Centre. This playful Out-of-Home (OOH) installation allows the popstar to appear in a mirror as a holographic image that serenades shoppers and other passersby with his signature style. In addition, an array of pre-recorded responses allows Blunt to actually address pedestrians as they pass and trigger the motion sensors embedded in the display. Why James Blunt you may ask? Consider this: “You’re Beautiful” went to number-one in the U.S., the U.K. and a dozen other countries while Back to Bedlam is the best-selling album of the 2000s in the U.K.
The Bluewater Retail installation uses a JCDecaux Interactive Digital 6 Sheet equipped with a polarized mirror effect, and as the original coverage of this installation on PioneeringOOH.com said, “Using this polarized technology (that has never been used before) to customize an OOH screen has enabled the campaign to drive incremental reach in a key environment.”