As part of a significant renovation program at Bank of America Stadium in Charlotte, North Carolina, Sensory Interactive created a new digital media program for the stadium’s club-level restaurants, bars, and concourses. The program includes more than 200 LED and LCD display installations that enable fans to leave their seats without missing any of the action on the field.
As part of a significant renovation program at Bank of America Stadium in Charlotte, North Carolina, Sensory Interactive created a new digital media program for the stadium’s club-level restaurants, bars, and concourses.
The Sensory Interactive team brought the experience from the stadium bowl into the club spaces by deploying large-scale, well-positioned digital media. The team also used digital media to increase the speed and flexibility of concessions and add support for live events.
The resulting experience is more energetic and up-to-date and competes more effectively with the comfortable, high-definition experience that fans now have at home.
The design challenge was to enable fans to leave their seats without leaving the action. This meant maintaining the high level of excitement and engagement throughout the club level while offering some of the comfort and flexibility of at-home viewing.
Sensory Interactive planned and implemented a program of more than 200 LED and LCD display installations manufactured and/or installed by SNA Displays. Elements range in size from 40-inch LCDs to 6-foot by 22-foot LED video displays.
This integrated display network delivers everything from live game feeds and news from around the league to concession menus. By bringing a video feed from the stadium bowl into the concourse, the system keeps fans connected to the energy and excitement of the game even when they leave their seat.
To strengthen the connection fans feel to the field while they’re in the concourse or clubs, Sensory Interactive’s plan emphasizes large screens with aspect ratios that match the LED scoreboards in the bowl. By incorporating a custom “stadium feed,” these displays also give fans at the game a view of the action they wouldn’t get from the televised broadcast at home.
Fans love the new digital components because they’re not leaving the game when they leave their seat. The action on the field comes with them, and the excitement and energy follow them to the concourse and into the line while they’re waiting to order food and drinks.
The owners love it as well because it’s giving them the ability to deliver an enhanced fan experience to their customers and compete effectively in an increasingly crowded market for entertainment experiences
SNA Displays (LED displays)
Wagner Murray (Architect)
Bank of America Stadium/Sensory Interactive won a 2019 APEX Award in the Venues category.