Beaver Group, a UK-based award-winning digital signage specialist operating thousands of displays globally, and Quividi, the leading audience analytics & content optimization platform for digital signage, announce a technical partnership to help marketers better engage with shoppers.
Beaver Group’s own digital signage CMS, signage.ninja, is now fully integrated with Quividi’s VidiReports. By combining the two solutions, retailers and brands have access to granular audience and content analytics on their in-store digital signage communication as well as key actionable insights. They can better plan and segment their messaging and even adapt it in real-time to engage each audience profile with the most relevant content.
Quividi’s VidiReports is a computer-vision solution that helps marketers measure and optimize the performances of their digital signage and visual retail communication. For each content, the system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see and the viewers’ attention time, while fully respecting privacy.
“After a lot of research and testing, the choice to work with Quividi was an obvious one. The speed and accuracy of the reporting, as well as the seamless integration opportunities with our other solutions and systems, creates a truly valuable combined offering for our clients.”, says Peter Critchley, Beaver Group MD.
“Brands and retailers are increasingly using Quividi’s platform as a powerful shopper engagement tool, that helps increase their traffic and sales”, says Ke-Quang Nguyen-Phuc, Quividi CEO. “We are happy to partner with the Beaver Group, one of the leading and most awarded in-store digital signage companies in Europe.”
Beaver and Quividi (Hall 8-C299) will be attending, again this year, ISE (Amsterdam RAI, 5-8 February 2019), the world’s largest exhibition for Digital Signage.
About Beaver Group – www.beaver.group
Beaver Group is a digital media design agency specialising in delivering your message, to your customers; perfectly. We’re passionate about digital media, and we’ve been doing it since 1998. With an experienced team of designers, developers and engineers, we provide engaging, tailor-made creative solutions for all our clients.
Our work has been recognised by various awards such as:
- Marketing Week Engage Awards
- AV Awards
- DailyDOOH Gala Awards
- POPAI Awards
About Quividi – www.quividi.com
Created in 2006, Quividi is the industry standard in real-time audience & content analytics for digital signage and visual retail, with over 600 end-customers and 1 billion people counted every month in 80+ countries.
Marketers use Quividi to measure and optimize their communication strategies on public screens. They tap into Quividi’s solutions to test, plan, trigger and monetize their content, resulting in optimized audience & shopper engagement metrics (attention time, traffic, sales).
Quividi’s video analytics solutions fully respect privacy, as they never store any face image or collect any biometric identifier.