NEW YORK, August 15, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Bell and Howell, LLC, a company that delivers innovative service and technology solutions for customer communications and commerce fulfillment, has joined the rapidly growing association.
Bell and Howell recently introduced the PackRobot intelligent parcel terminals, which are publicly located smart, automated locker systems, with large, digital screens that can be leveraged as promotional vehicles. The intelligent parcel terminals will be deployed by retailers, ecommerce companies and universities as package delivery and pickup locations.
“Bell and Howell is a trusted partner to thousands of organizations including some of the world’s largest finance, industry and public sector enterprises,” said Barry Frey, president & CEO, DPAA. “With their new intelligent parcel terminals, Bell and Howell is entering the digital place-based media sector for the first time. They are a great addition to our industry, as well as to the membership ranks of DPAA.”
Ramesh Ratan, CEO, Bell and Howell, said, “We are in the early stages of investigating how we can leverage our new digital screens and believe that membership in DPAA offers us a great opportunity to immerse ourselves in best practices while making key contacts in the advertising community.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
About Bell and Howell (www.bellhowell.net)
Bell and Howell delivers innovative service and technology solutions that enrich customer communications and commerce fulfillment for the world’s largest finance, industry and public sector enterprises. Our software and hardware streamlines high-volume, high-integrity production of customer communications and products, maximizes postal discounts, and helps monetize every end customer touchpoint through analog and digital trans-promotional vehicles. Our service organization is among the most sophisticated in the world for production workflow, automation and industrial mechatronics. Headquartered in Research Triangle Park, N.C., with offices around the world, Bell and Howell is the trusted partner to thousands of organizations globally. For additional information, visit www.bellhowell.net.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the “video everywhere” ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.
The DPAA is a Video Everywhere Association.