BenQ Thrills Binge Watchers with World’s First 4K HDR-PRO Projector for Bright Living Rooms

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TK850 Combines True 4K UHD Resolution, HDR-PRO, and High Visual Brightness for Ultimate 4K HDR Enjoyment

COSTA MESA, Calif., Jan. 22, 2020 — BenQ, the global No.1 DLP projector brand for 10 years, today introduced TK850, aimed at delighting entertainment and sports enthusiasts with true 4K UHD DLP projection, exclusive projector-optimized HDR-PRO technology, and specialized Sports audiovisual mode. TK850 home entertainment projector takes full advantage of 4K HDR broadcasts (HLG, Hybrid Log-Gamma) of live sporting events as well 4K streaming content to deliver breathtaking realism on a grand scale.

“TK850 is perfect for 4K streaming content by providing true-to-life colors and spectacular details whether it’s while watching the latest TV show binge or enjoying the biggest sporting events of the year,” said Steve Yang, director of BenQ Corporation. “With TK850, users can relax and experience breathtaking imagery on the big screen right in their living room.”

Generating 8.3 million distinct pixels with true 4K 3840×2160 UHD resolution, TK850 provides stunning clarity with perfect precision for split-second photo finishes and games determined by inches. The exclusive BenQ HDR-PRO technology with HDR10/HLG support utilizes dynamic iris control and HDR brightness for enhanced tone mapping to produce spectacular brightness and contrast to reveal every detail of HDR-format Blu-ray and broadcasts. Moreover, with 3,000 lumens of high brightness and 98% coverage of Rec. 709 color gamut, TK850 offers strikingly vivid colors even in brightly-lit living rooms.

To fully immerse audiences in competitive action and deliver the experience of spectating live in person, TK850’s dedicated Sports Mode enhances video quality with realistic skin tones, naturally balanced blues and greens for gorgeous fields of grass and warm woodgrains for indoor sports action. Sports Mode also boosts its CinemaMaster Audio+2 10-watt chambered sound system for visceral enjoyment of the thrill of victory and the agony of defeat, accentuating the announcer’s commentary as well as the roar of the crowd.

Sleekly styled and bright enough for any room of the house, TK850’s compact profile facilitates professional-quality installations with vertical lens shift +10%, generous 1.3X zoom, and 4K short-throw projection to fit into any 100″ at 8.2 feet space. Moreover, TK850’s installation flexibility makes it easy to upgrade to true 4K UHD resolution utilizing the same ceiling mount and screen from existing 1080p BenQ projectors, such as W1070, HT2050, HT2050A, or HT3050.

Powered by ultimately durable Digital Light Processing, the 2015 Academy Award of Merit Oscar® winning technology used in 90% of the world’s digital cinemas, TK850 delivers long-lasting picture quality with precise colors and razor-sharp clarity without maintenance or degradation.

The TK850 is available for a retail price of $1,699.99. For more information, visit https://www.benq.com/en-us/projector/home-entertainment/tk850.html.

About BenQ America Corp.
The world-leading human technology and solutions provider, BenQ is aiming to elevate and enrich every aspect of consumers’ lives. BenQ sells and markets technology products, consumer electronics, computing and communications devices. Founded on the corporate vision of “Bringing Enjoyment N’ Quality to Life,” BenQ focuses on the aspects that matter to most people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency and enhance learning by providing people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters. For more information about products and to purchase, visit http://www.benq.com.

 

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