Beus Center at ASU Creates Community Space with Eye-Popping Lobby Wall


Located in an area of high foot traffic, The Beus Center for Law and Society at Arizona State University (ASU) serves as a nexus for all walks of campus life. To achieve its true potential as a transformative community space, the building needed an eye-popping visual feature to capture the attention of pedestrians while keeping them updated on legal news and campus events. It also required the ability adapt to the building’s unique geometry and outshine the beaming Arizona sun.

Nominating Company: NanoLumens, Peachtree Corners, GA
Venue: Arizona State University, Phoenix, Arizona
Project: Arizona State University Beus Center
Category: Educational Environments

The Beus Center for Law and Society (formerly known as the Arizona Center for Law and Society) is home to the Sandra Day O’Connor College of Law at Arizona State University in addition to several other organizations. Located in a populous area between academic buildings and student housing, the University recognized that the Beus Center had the potential to serve as a campus crossroads for law students, undergraduates and tour groups of prospective Sun Devils. The University knew that, in order for the Beus Center to achieve its true potential as a brilliant meeting and leisure space for both students and faculty alike, the building needed an eye-popping visual feature to capture the attention of pedestrians while keeping them updated on legal news and campus events.


ASU hoped the space could become a dynamic hub of information for anyone crossing its path, but this dream proved easier said than done as a few obstacles quickly arose. The University understood they needed to incorporate a space-defining display to foster a true community scene, but any visual feature would immediately find itself battling a formidable afternoon opponent, as the Beus Center’s facade looks westward towards Arizona’s beaming sun. The Center’s structure also required the display to execute a seamless 90-degree turn and have the ability to appear visually stunning to all visitors. The display solution needed to be versatile and have the ability to outshine the sun while also adapting to the unique geometry of the space. It was challenging to find a technology that could remain vibrant in such an environment, as there aren’t many, but it was clear that NanoLumens would meet the University’s every need.

To overcome the challenge, NanoLumens partnered with Level 3 Audiovisual to transform the uninspiring Beus Center into the dynamic gathering place ASU dreamed it could be. To command the attention of passersby, the team understood they needed a versatile display solution that was also brilliant enough to transcend the massive windows framing the lobby. It became clear that NanoLumens’ Nixel Series was the only option. According to Level 3 AV, the way this display bested the unique challenge of the Beus Center is “simply not possible with any other technology.” Using NanoLumens patented flexible Nixel technology, Arizona State was able to blanket the Beus Center’s front lobby walls with a 33-foot by 11.5-foot display surface, wrapping the display around a 90-degree angle in the process. Capable of outshining the sunset with 1,800 nits of brightness, the display automatically adjusts its brilliance according to an external ambient light sensor.


Today, the Beus Center has transformed into a meeting spot where students, staff and the general public can gather to socialize, study and update themselves on the latest news. The impact this NanoLumens Nixel Series display makes on people walking by cannot be overstated. Thanks to the versatility and adaptability of the Nixel Series display, the college is better able to pursue its mission of engaging and educating the community about the legal system. The display also possesses the ability to split screens to showcase different styles of content, attracting various groups of people.

Already located in an area of high foot traffic, the new and improved Beus Center for Law and Society now attracts even more law students, undergraduates, faculty members and the general public with the engaging and informational display. Additionally, ASU students have noticed and appreciate the University’s effort to stay ahead of the technology curve.

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