Australia’s newest digital Out of Home (OOH) media company has launched in Brisbane today, offering clients a single focus on all aspects that large format billboards offer.
Big Outdoor are challenging the status-quo by being a young and nimble media operator specializing in digital billboards.
Founder and CEO Phil Eastwood, one of Australia’s most experienced OOH Advertising executives, understands the need for a more focused approach to such a large contributor to the media landscape.
“The large outdoor media suppliers have become ‘generalists’ with their focus diluted by selling across multiple outdoor environments; said Mr. Eastwood.
“With digital OOH now accounting for 56% of total net media spend, large format digital billboards are the largest contributor and there is a need for a sharp focus to put back on the true power and impact big digital billboards deliver”, Eastwood added.
“Our vision is to be the undisputed experts in digital billboard advertising in Australia by providing market leading service, innovation and insights and by driving meaningful solutions and revenue growth for our customers and partners.”
Big Outdoor have embarked on an aggressive growth trajectory with 45 billboards in Queensland and a national development plan that will be achieved via acquisitions and organic growth.
“Our goal is to have 150 plus digital billboards in the ground by the end of 2021 and have the road map to delivering that plan.
To bring their vision to life, Big Outdoor have secured Richard Maund to head up sales and marketing. Richard joins the business from oOh!media where he has been State Sales Director in Queensland for the past 3 years. His knowledge of the billboard market is unparalleled and his passion and energy for OOH is contagious.
Mr Maund said: “We are passionate about big digital billboards and we will lead the market in simplifying and increasing the effectiveness of the worlds most enduring advertising format to drive stronger returns for our customers and partners. We are unapologetically proud of this position.”
Delivering a high-performance culture, BIG Outdoor has curated an expert sales team to deliver their goals. Along with Maund, BIG Outdoor has appointed former senior JC Decaux executive Dean Cadee as Sales Director VIC and is in the final process of finalising there Sales Director for NSW.
Both appointments will bring with them incredible relationships in their respective markets and outstanding knowledge of the OOH business.
Mr Eastwood said “We have assembled a tremendous team that is passionate about big digital billboards;
Eastwood added“ We are excited and focused to continue our investment in growing a national network of aesthetically pleasing digital billboards in the most desirable locations around the country and lead the OOH industry with market-first integration of technological innovation across every facet of the consumer journey.”