Birks Adds iGotcha Media Digital Signage Videowalls to Montreal and Toronto Locations


MONTREAL September 25, 2018 — iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced that it has delivered customized digital signage solutions to Birks, a leading designer of fine jewelry, timepieces and gifts, and operator of luxury jewelry stores in Canada.

Birks will use its new videowalls to enrich the in-store experience by presenting dynamic designs that subtly underscore its brand. Implementation of iGotcha Media’s solutions was completed at the Montreal Phillips’ Square flagship location in June and at Toronto’s First Canadian Place location in July. A third installation at Birks’ Bloor Street store in Toronto will be completed early next year.

The two videowalls at the Phillips’ Square location feature LG 88-inch stretch screens, with custom-built enclosures carefully designed to complement the elegance of this heritage location. At First Canadian Place, one of country’s premiere retail destinations in the heart of Toronto’s financial district, a massive 4-meter x 2.1-meter screen was installed at Birks.

“As one of Canada’s most iconic retail brands, we put a considerable amount of effort into creating memorable in-store experiences,” says Jean-Christophe Bédos, President and Chief Executive Officer, Birks. “We wish to promote our brand with the taste and subtlety that our clients expect. While we embrace technology and innovation, it must be implemented with discretion. The iGotcha Media team was very attentive to our specific needs and did a wonderful job of balancing the old with the new.”

“For us, the challenge was to create something innovative and modern while respecting the essence of the Birks brand,” continues Greg Adelstein, President, iGotcha Media. “Our videowalls must seamlessly run content in the standard 16:9 LCD format, but the aesthetics needed to be anything but standard! Thinking of the Philips’ Square store, we had to blend state-of-the-art technology with the elegance of a 19th century heritage building.”

About Birks

The Birks story began four centuries ago in Sheffield, England. The brand truly came to life in 1879 when Henry Birks opened a jewellery boutique in the heart of Montreal, Canada. What began as one man’s dream became an iconic Canadian brand that is now distributed internationally. Birks collections are inspired by Canadian nature and the brand’s rich heritage, offering classic styles with an edgy flair. The Company operates 28 stores under the Birks brand in most major metropolitan markets in Canada. In addition, Birks fine jewellery collections are available through select Mappin & Webb and Goldsmiths locations in the UK, in Mayors stores in the US and at select jewellery retailers across North America. Visit for more information.

About iGotcha Media

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include: screens, kiosks, video walls, LEDs, RFID technology, gaze-tracking technology, payment solutions, virtual reality (VR) and augmented reality (AR). We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media’s clients include: Birks, Browns Shoes, Cirque du Soleil, National Bank of Canada, Nissan Canada, Reebok, Rockport, Rona, Toronto Congress Centre and Via Rail Canada. For more information, please visit


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