NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association.
In only two years, Blip has demonstrated a singularly effective demand generation model by providing 100,000 small businesses with easy online access to almost 1,300 high-profile roadside digital billboards in the United States and Canada. By removing budgetary and long-term commitments from the transaction via a consumer-friendly user experience, Blip has in many cases increased digital OOH sign operator revenues by more than 15%. These incremental revenues are generated from previously untapped small and medium-size business (SMB) demand sources.
Barry Frey, DPAA President & CEO, said, “Blip has helped change the game by making out-of-home advertising available to businesses of all sizes, providing incremental revenue to OOH media companies. We look forward to supporting their growth plans in 2020 and beyond.”
Daniel Fleischer, Blip VP Marketing, said, “Over the past two years, Blip has already begun materially transforming the way out-of-home is transacted on a scale that is vital to making the medium more accessible. We’re making it easier for new advertisers to get excited about buying OOH. We’re thrilled to be joining DPAA because Barry and his team’s tireless efforts have resulted in bringing more interest, demand, education and thought leadership to the space. Both organizations aim to elevate OOH in general, and our alignment will result in more value to the global OOH community at large.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Blip (www.blipbillboards.com)
Blip brings the power of billboard advertising to the masses. As the first self-serve, pay-per-blip digital billboard marketplace, Blip bridges the gap for small business advertisers, bringing a whole new segment of buyers to digital out-of-home advertising. Blip is on track to make out-of-home a part of the standard canon of advertising for companies of all sizes.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey