BlowUP Media’s Katrin Robertson Joins FEPE International Board


BlowUP media CEO Katrin Robertson is joining the board of FEPE International, becoming the ninth Board Member.

BlowUP media’s giant posters have made the company one of the leading large format Out of Home companies in Europe and Katrin has played a leading role in building its business, operating out of Germany and the UK.  BlowUP media is owned by Ströer Group, headquartered in Cologne.

Robertson says: “I’m delighted to be joining the board of FEPE International. FEPE is now a truly global organisation, leading many of the most positive initiatives in Out of Home. I look forward to playing a part in helping FEPE and the industry move forward into what I’m sure will be an even more exciting future.”

FEPE International President Tom Goddard says:  “Katrin is highly respected in the Out of Home industry and brings a wealth of experience to FEPE. I’m sure she will play an important role as FEPE and the industry adapt to and thrive in a rapidly changing media world.”

For further information: contact Richard Saturley

About FEPE International

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies  – JCDecaux, Clear Channel and Exterion – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at

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