NEW YORK, November 29, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that BoardActive has joined the marketing association. BoardActive is an Atlanta-based company whose sign-operating and marketing platform enables visual signage and billboards to digitally connect with targeted consumers.
“BoardActive has a dynamic patent pending marketing platform software for advertising campaigns that brings a very valuable digital dimension to visual signage and all types of billboards, adding a level of targeting never thought possible,” said Barry Frey, President & CEO of DPAA. “We welcome them to DPAA and look forward to their participation in our collaborative community of members.”
Doug Pittman, BoardActive’s Founder & CEO, said, “Barry and his team at DPAA have done a remarkable job in moving the digital out-of-home industry forward in so many areas, and we are absolutely delighted to have the opportunity to work alongside them and contribute to future growth. Connecting the advertiser to the consumer is our main focus and our product achieves that perfectly”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About BoardActive (https://www.boardactive.com)
BoardActive is a sign-operating and marketing platform that connects advertisers to the consumers. The company’s software suites links signage to smart devices, forming an immediate consumer call to action and enabling brands to create more engaging ad campaigns that empower the advertiser with detailed analytics and much more. The BoardActive suite is made for small, medium, and the largest-sized businesses to custom tailor a powerful web presence that fits within their budget and is tied to their visual advertisements.
BoardActive was established in 2016, but the concept started four years earlier when founder and CEO Doug Pittman was taking his son to Samford University in Birmingham, AL. Doug saw a captivating billboard on the long drive and couldn’t remember the message after he had passed it. He debated on backtracking to see it again but the next exit was miles away. Instantly, he saw the need to connect the message on ad media to consumers that are intently focused on their smartphones. By linking ad media with the digital realm through BoardActive, out-of-home media companies and advertisers extend the value of static and dynamic media for everyone.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM