BrightSign CEO Jeff Hastings Discusses New Product Lines


BrightSign recently announced seven new state-of-the-art media players spanning four product lines in response to the ever-changing needs of the digital signage and audiovisual industries. The free BrightAuthor companion software and the Brightsign Network have also been updated with advanced features in what basically amounts to an attempt at future-proofing the entire BrightSign product family. Digital Signage Connection caught up with the company’s CEO Jeff Hastings to get more details.

“Five years ago, we pioneered the 4K H.265 decoding to decrease file sizes by up to 60 percent,” said Hastings. “That’s going to become the industry norm over the next three to five years, and we’d like to think that we’re continuing that trend of blazing trails with the capabilities of the new product lines.”

One of the most exciting new additions is known as Mosaic Mode, and it allows the screen to be divided into zones that add up to the full resolution of the decoder. The screen zones could be for a practical purpose or entirely impressionistic if the signage is intended more as décor or ambience. The bottom line here is that the new line offers much more control to the author.

According to Hastings, the most notable new features other than Mosaic Mode are more contrast with a wider color palette, the thinner displays to meet ADI requirements, the ability to stream content to another player in real time, and most importantly, an industrial-grade design with 4K capability at a low price point. In addition, the CPU is bonded to an aluminum case for heat dissipation so no cooling fan is necessary, plus the thinner bodies make these players less clunky and more aesthetically pleasing for a customer-facing or corporate office environment.

“You can, but you won’t want to hide this player behind the display,” Hastings added.

In terms of support, BrightSign will continue to provide technological advice to customers with the current media player generation, plus one generation back. For a full breakdown of the company’s new product line, see the descriptions below:

BrightSign LS: Affordable, Compact and Fully Featured

BrightSign’s LS423 ($250) is a fully featured, commercial-grade player offering a superior alternative to consumer devices often chosen for price-sensitive digital signage installations. Based on the award-winning BrightSign HD platform, BrightSign LS423 delivers signature reliability and affordability, with a robust feature set including H.265 Full HD video decoding, a basic HTML5 engine, USB 2.0 type C, and networking.

BrightSign HD: Updated Classic with Mainstream Performance

BrightSign’s new HD models are updated with advanced technology that delivers power and performance for mainstream applications at a very affordable cost. Both the HD223 ($350) and HD1023 ($450) offer hardware-accelerated HTML5 engine and 1080p60 decode, along with BrightSign’s highly reliable media-handling platform and signature ease of use. All HD models support Gigabit Ethernet, as well as robust interactive controls and dynamic live content features.

BrightSign XD: True 4K Playback and Advanced Performance

BrightSign’s two new XD players are capable of decoding either two 1080p60 videos or a single 4K video and a single 1080p60 video simultaneously. Both the XD233 ($450) and XD1033 ($550) have Gigabit Ethernet and offer an advanced hardware-accelerated HTML5 engine.

BrightSign XT: State-of-the-Art Technology with Enterprise Performance

The BrightSign XT243 ($550) and XT1143 ($650) offer unsurpassed performance with the company’s fastest HTML and graphics engine and the most powerful CPU. This state-of-the-art technology for enterprise level digital signage installations supports dual video decode of one 4K and one 1080p60 video simultaneously. The hardware-accelerated HTML5 engine enables flawless playback of multiple modular HTML5 assets including CSS animations, Web GL and swipe/gesture interactivity. Both XT models support PoE+ and Gigabit Ethernet, and the XT1143 offers HDMI-in for Live TV playback.




About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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