Global providers of out-of-home software solutions, BroadSign International and Key Systems Out of Home Software, have announced the integration of their platforms following the announcement of Primesight’s conversion to BroadSign.
United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind for large-scale network operators. In a similar fashion, Key Systems’ ERP products, Fusion Outdoor Media Manager and Quattro Media Owner, serve some of the world’s biggest OOH media owners including Primesight, Clear Channel Outdoor in the United States, Continental Outdoor and APN Outdoor.
“Since meeting BroadSign at a FEPE Congress several years ago, we recognized a partnership would bring value to current and future customers,” said Mike Dillon, managing director at Key Systems. “A simple and seamless solution can now be experienced by network operators as they maintain traditional and digital inventory.”
Both catering to complementary customer profiles across parallel verticals, BroadSign and Key Systems aspire not only to streamline the tasks of shared clients but also to demonstrate effectiveness and ROI from procuring an integrated system instead of developing it internally.
“The Key Systems and BroadSign client services teams are well-experienced in the media owner and DOOH operations environments, presenting a compelling offering when compared to new or aging proprietary systems,” said Burr Smith, CEO at BroadSign.
BroadSign International will be exhibiting at Digital Signage Expo 2016 at Booth #2510.