The Calgary Stampede deployed wayfinders to improve the customer experience and reinforce the Stampede brand. Feedback from the attendees was that the team achieved their goals and designed a very attractive, simple, informative and functional wayfinding solution. The wayfinders were used constantly during the 10 days of the Calgary Stampede and performed flawlessly.
In the spring of 2015, Mark Muench made the decision to purchase and deploy Wayfinders for the 2015 Calgary Stampede. The wayfinders would integrate with the Omnivex Moxie digital signage platform that the Stampede was already using for digital signage throughout their facility. Muench’s goals were to provide this valuable customer service while utilizing his experienced Event Services Technical Staff, eliminating the need to sub contract this costly service to outside companies.
The overall goals for the wayfinders were to improve customer experience, reinforce the Calgary Stampede brand, reduce the cost of printed materials, save on capital project/labor costs, integrate the Omnivex Moxie digital signage software platform and showcase our department’s digital signage/technical skillset.
The project commenced in April 2015, and the team had approximately 10 weeks to complete the project with no contingency time. The 2015 Calgary Stampede dates were July 3-July 12.
The main challenge encountered was time management as the Calgary Stampede had a very small window of time to decide the type of wayfinder they would use, plan and design how the system would work, design the creative content, gather up all of the information needed, set up the system and lastly deploy the wayfinders. To accomplish this task, the Calgary Stampede worked with Sharp Audio Visual and utilized the Omnivex Moxie Digital Signage Software they already deployed in their facility.
The Calgary Stampede team needed to ensure the creative content followed Stampede branding guidelines. Key elements from the Calgary Stampede website and Stampede App needed to be integrated. Another challenge was gathering the information to be included in the wayfinder as the Stampede was actively booking events, midway and merchandising vendors, attractions and food vendors right up until a few days before the Calgary Stampede kicked off.
The Calgary Stampede worked with Sharp Audio Visual and Omnivex to deploy their wayfinder kiosks. The time management issue was overcome by developing and prioritizing a timeline/schedule to make the most efficient use of the time available. Timeline goals were set for when specific tasks needed to be completed, such as equipment ordering, wayfinder planning and functionality design, creative content, programming, laying out data and final deployment.
Designing the creative content and reinforcing the brand was discussed amongst the team to ensure all of the bases were covered and all of the key elements of the design were being considered. Involving all team members helped focus efforts on a common goal for understanding how the wayfinder would look and function.
Calgary Stampede’s original goal with the wayfinders was to improve customer experience and reinforce the Stampede brand. Through close observation, they can definitely say that this goal was achieved. The wayfinders were used constantly during the 10 days of the Calgary Stampede and performed flawlessly. Consensus from attendees was that the team achieved their goal of designing/programming a very attractive, simple, informative and functional wayfinder. The fact that the team was able to go from project planning to design to implementation in a very tight timeframe of approximately 10 weeks was also a very positive and important result. Additionally, the Stampede experienced no downtime in terms of having to troubleshoot or repair the wayfinders.
The Stampede is looking at incorporating analytical software in the wayfinders to collect data that would help them determine how the wayfinders are being used and the impact they are having on specific areas.