NEW YORK, May 29, 2019— DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Cameron (Cam) Milne, General Manager, Place-Based Media at Canada-based Pattison Outdoor, has been voted onto the organization’s board of directors.
Barry Frey, DPAA President & CEO, said, “Cam is a strong, highly accomplished business leader. I have had the pleasure of working with him on DPAA business these past few years, and can personally attest to his character, leadership skills and strong qualities. He is a tremendous addition to our board.”
Milne has more than 30 years of media knowledge across a number of channels. As General Manager, Place-Based Media at Pattison Outdoor, Milne develops innovative business solutions for digital out-of-home and with a specialty in programmatic and the integration of audience insights. He leads the establishment, and ensures compliance, of the operational unit’s short-term and long-term goals with overall business objectives as a guideline.
Milne joined Pattison Outdoor Advertising in September 2011 as Director of Business
Development, Place-Based Media. Previously, he served as Managing Director Digital Automotive at Torstar Corp., where oversaw the strategic development and implementation of the company’s automotive sites and vertical strategies.
Milne joins a DPAA board that includes: Francois de Gaspe Beaubien (DPAA Board Chairman), Chairman & Chief Coaching Officer, Zoom Media; Jose Avalos, IOT Group VP and Visual Solutions GM, Intel; Debbie Drutz, VP Sales, Astral; Dave Etherington, Chief Strategy Officer, Intersection; Jonathan Gudai, CEO, Adomni; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO, Lightbox (formerly Adspace Networks); Mike Maas, CEO, AMI Entertainment; Serge Matta, President, GroundTruth; Sean McCaffrey, President & CEO, Gas Station TV; John Partilla, CEO, Screenvision; Michael Provenzano, CEO & Co-Founder, Vistar Media; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack.
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey