Carat President William Swayne to Give FEPE Congress Keynote Address on Navigating a Time of Media Change

0

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win.

Out of home has proved to be the most successful global advertising medium in the digital era  – the only one aside from online to increase its share of the global market – but further progress depends on meeting a number of challenges.

This year’s Congress, in Stockholm from June 7 (pre-Congress) to 9 will build on the four pillars outlined by President Matthew Dearden at last year’s Congress in Barcelona.

Key Themes will be:

1/Making the case for OOH in a digital world;

 

2/Taking the digital revolution out of home;

 

3/How can OOH reclaim our creative crown;

 

4/Making OOH easier to plan, buy and deliver.

 

In his Keynote William Swayne, who has extensive experience of major global advertisers including Adidas and Procter & Gamble, will describe the challenges Out of Home faces over the next few years and the tactics and strategies required to maintain and increase growth in an increasingly complex and competitive global market.

Swayne says: “These are exciting times for Out of Home in a rapidly changing and exciting market and I’m delighted to be given the opportunity to explore them at Congress.”

FEPE International President Matthew Dearden says: “We’re excited to have William Swayne as our Keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out of Home in a truly global media marketplace.”

Further speakers and panelists for Stockholm will be announced in the coming weeks.

For further information: richard@fepe.com

About FEPE International

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies  – JCDecaux, Clear Channel and Exterion, as well as Ströer, Pikasso, and more recently OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE are members of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.fepe.com

 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.