CCOA Bids Farewell to Muhammad Ali
Some less-informed New York Millennials may be strolling around Madison Square Garden this week and wondering why Clear Channel Outdoor…
Browsing: INSTALLATION OF THE WEEK
Reality Goes Off the Rails
Just in case you had any doubt that virtual reality was back on the rise, check out the Dare Devil…
Largest Digital Sign in Europe Debuts Samsung Galaxy S7 edge
How does a company implementing a digital sign or billboard maximize dwell time and overcome smartphone obsession in today’s globalized…
Installation of the Week: JCDecaux Borrows from the Bard
Old meets new in this week’s Installation of the Week. JCDecaux recently promoted its new CMS known as SmartContent across…
Installation of the Week: Free Breakfast Friday Promotion
There may be no such thing as a free lunch, but as McDonald’s has recently demonstrated, breakfast is an entirely…
Installation of the Week: Superhero Suit Up
While Director Zack Snyder’s latest comic book CGI fest, the long-awaited Batman vs. Superman: Dawn of Justice, continues to nurse…
Installation of the Week: The Good Kind of Inflation
With an installation idea and campaign that makes the old Clap-O-Meter (or Applause-O-Meter depending on your particular region, age and…
Installation of the Week: Killer Signage
Brazilian advertising agency NBS and the out-of-home agency Posterscope recently joined forces to create a billboard panel equipped with technology…
Installation of the Week: JCDecaux Airport UK and Visualise Unveil VR Tour of Heathrow Airport
As technological capability gradually catches up with the concepts that the industrialized world dreamt about and flirted with in the…
Installation of the Week: Everyone’s a Critic … Even the Tribeca Film Festival ReActor
The Tribeca Film Festival, co-founded by screen legend Robert De Niro in 2002, began as a philanthropic endeavor to restore…