As France continues its 2017 presidential election with prejudice, xenophobia and populism surging through the land, not unlike the rest of Western civilization these days, a new digital exhibit at Paris’ Musée de l’Homme (Museum of Mankind) is daring to remind citizens that we’re all in this game of life together regardless of skin color or ethnic culture.
It’s being called “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), and it’s aiming to expose the irrationality of racist behavior by analyzing some of the scientific triggers. A critical component is the installation’s corresponding mobile app, which invites people of different races and skin tones to take a photograph of themselves. As the video below illustrates, the aptly-named Chroma app then detects the color of that person’s skin, and complements it with another person’s skin tone to create a personalized poster that champions diversity and the spectrum of experiences and relationships that can come with it.
In addition to participating in this humanitarian riff on the classic photobooth at the heart of Musée de l’Homme, users can also share their own posters on social media to promote the exhibition and unite in solidarity against racial prejudice and profiling. Some of these posters will be printed and distributed to Out-of-Home (OOH) channels as static signage throughout Paris—an epicenter for many of the immigration issues that inform Europe’s current political climate. As one of the first museum exhibits to run for almost a full year, the appropriate and deserving “NOUS ET LES AUTRES: Des préjuges au racisme” interactive installation will close on January 8, 2018. If you should like to create your own poster using Chroma, visit chroma.nousetlesautres.fr