NEW YORK, Feb. 6, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Choice Advisory Solution Services (C.A.S.S.) has joined the association.
C.A.S.S. is a boutique, full-service DOOH media and software solutions services firm based in Roswell, Georgia. Among other areas, C.A.S.S. specializes in advertising and marketing technology, media buying and selling, strategic partnerships and digital signage and telecommunication network management-operations.
Barry Frey, DPAA President & CEO, said, “C.A.S.S. provides valuable services in many key areas of the DOOH business. We are delighted to be working with them to help grow their business and network of contacts.”
Antonio Choice, Founder & CEO, C.A.S.S., said, “DPAA’s community of members is the ideal place to exchange ideas and jointly explore ways to grow the DOOH industry. We look forward to being active members in the group.”
DPAA is the global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) in the fall brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Founded by Antonio Choice, Choice Advisory Solution Services L.L.C. (C.A.S.S.) is a veteran-owned boutique, full-service digital-out-of-home media and software solutions services firm based in Roswell, Georgia. C.A.S.S. specializes in the following:
- Licensing and operations of software as a solution
• Advertising and marketing technology
• Digital signage and telecommunication network management-operations
• Media seller (airport DOOH/OOH)
• Media buyer (mobile, online, streaming)
• Software-hardware deployment and on-boarding
• Business development services
• Strategic partnerships
Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey