The Christie Experiential Network (CEN), specialists in creating immersive experiential Digital Out-of-Home (DOOH) systems, signed an exclusive digital advertising contract with Studio Movie Grill.
CEN mixes brand interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers and consumers with its digital in-lobby environments.
Kevin Romano, executive VP, global media, said, “We are very proud to have Studio Movie Grill in the Christie Experiential Network. They operate fantastic theatres and are at the forefront of the cinema-dining experience. We are thrilled to be integrating our interactive displays in Studio Movie Grill’s theatre lobbies and entryways to enhance the moviegoing experience and deliver impactful advertising and promotional content to their guests.”
Studio Movie Grill will significantly increase CEN’s network by expanding into seven additional markets. This brings CEN’s total footprint to 155 theatre locations covering nine out of the top ten and over 75 percent of the top 25 designated market areas (DMAs) for media by Nielsen.
“It’s great to be partnering with an exceptional industry leader like Christie. We are looking forward to installing their Experiential Network across our circuit, especially our newest Lincoln Square Theatre in Arlington, Texas,” said Brian Schultz, CEO and founder of Studio Movie Grill. “Their unique digital interactive displays will provide an excellent platform to inform and entertain our guests from the moment they walk into our lobbies.”