Cieslok Cares and Rethink Breast Cancer Use Digital Signage to Connect with the 40s and Under Crowd

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TORONTO (May 6, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is proud to support Rethink Breast Cancer (Rethink), a Canadian charity bringing bold, relevant awareness to young people who are concerned about and affected by breast cancer.

Rethink takes a new and highly relevant approach to all aspects of breast cancer. They strive to dispel the myth that breast cancer is strictly an “old lady disease,” while taking some of the fear out of the conversation to bring breast health awareness to the forefront. With the support of Cieslok Media’s premium Digital Out-of-Home network, Rethink’s message is showcased on larger-than-life displays capable of reaching the masses. Cieslok Media is confident the message will be received, with 7 in 10 of surveyed consumers agreeing – digital billboards stand out more than any other media.[1]

“Out-of-Home cannot be ignored, skipped, or closed, it is designed to captivate, and it is why it makes so much sense to leverage it to support Rethink Breast Cancer, who aims to reach and inform a younger audience”, says Jörg Cieslok, President & CEO of Cieslok Media. “With our digital signage network, Rethink Breast Cancer’s message is amplified, informing the general public and most importantly, reaching those who are affected by breast cancer and could benefit from the charity’s resources.”

“We are so grateful to be able to use high-profile, digital displays to amplify our breast health and awareness campaigns,” says Alison Lawler-Dean, VP of Marketing + Communications, Rethink Breast Cancer. “We couldn’t make the difference we do in the lives of young people impacted by breast cancer without the support of forward-thinking media partners like Cieslok.”

Rethink has always stood out by speaking to young people in their own language. Now, with the support of Cieslok Media they will get their message amplified for the remainder of 2016, in key locations, such as the Gardiner Expressway. The digital sign situated on one of Toronto’s busiest highways used by thousands of daily commuters, will reach commuter traffic leaving Toronto towards Highway 427, Mississauga, Oakville and Burlington. In addition, Rethink creative will reach commuters on route to the BMO field, Canadian National Exhibition, Liberty Village and Canada’s largest and busiest airport, Pearson International.

About Cieslok Media

Cieslok Media is revolutionizing the OOH industry with premium large format billboards, dominations and OOH Mobile Integration. With over 25 years’ experience, Cieslok Media has acquired the best media assets in prime locations within Canada’s major markets and is the driving force in the OOH industry for data technology. Leading the charge in OOH innovation, Cieslok Media is focused on achieving outcomes and exceeding our client’s expectations with effective solutions, research and data driven results. For more information about the company, please visit: www.cieslokmedia.com.

Twitter: @CieslokMedia  |   Instagram: @cieslokmedia  |  Facebook.com/CieslokMedia

About Rethink Breast Cancer

Rethink Breast Cancer’s mission is to empower young people worldwide who are concerned about and affected by breast cancer. Rethink is the first ever Canadian charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young women going through it. By taking a breakthrough approach to all aspects of breast cancer – education, resources, advocacy, community building, and fundraising – Rethink is thinking differently about breast cancer. To find out more about Rethink Breast Cancer, visit www.rethinkbreastcancer.com.

Twitter: @RethinkTweet  |  Instagram: @rethinkbreastcancer  |  Snapchat : rethinksnaps  | Facebook.com/rethinkbreastcancer  |  Youtube.com/rethinkbreastcancer

[1] Nielsen Digital Billboard Study 2015

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