TORONTO (June 13, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is proud to announce a partnership with Ontario AMBER Alert Program in support of AMBER Alerts. This agreement leverages Cieslok Media’s network of premium digital screens, situated in high impact, high traffic locations.
The AMBER Alert program is designed to assist in the safe recovery of abducted children by broadcasting alerts across various mediums. Cieslok Media’s commitment to innovation within the Out-of-Home industry has put the company in a unique position to support and assist initiatives in need of a platform that can amplify a message and reach the masses. The addition of Cieslok Media’s digital screens as an AMBER Alert broadcasting medium will add to the reach of an alert at critical times.
“A few years ago, an arrangement like this would not be conceivable, but with the advent of digital signage and advanced capabilities, our Digital Out-of-Home network is well positioned to instantly broadcast AMBER Alerts, that reach a large captivated audience, and help recover an abducted child”, says Jörg Cieslok, President & CEO of Cieslok Media. “In an ideal world, AMBER alerts would not be needed, but until then, it is a privilege to assist this program through our assets and technology”.
“The goal of an AMBER Alert is to broadcast relevant information through various media platforms to allow members of the public to assist in the search and safe return of an abducted child”” says Inspector Robyn MacEachern, Manager of Community Safety Services OPP. “The AMBER Alert program is happy to have Cieslok Media join the other valued partners of this initiative”
AMBER Alerts have been used by law enforcement in Canada for over 10 years and have assisted police in many successful child recoveries. With Cieslok Media as a participant, AMBER Alerts will be broadcasted to digital screens across Toronto, at high impact locations such as the Yonge-Dundas Square, Gardiner Express Way, Albion and Steeles, and so on.
About Cieslok Media
Create. Captivate. Connect
Cieslok Media is revolutionizing the OOH industry with premium large format billboards, dominations and OOH Mobile Integration. With over 25 years’ experience, Cieslok Media has acquired the best media assets in prime locations within Canada’s major markets and is the driving force in the OOH industry for data technology. Leading the charge in OOH innovation, Cieslok Media is focused on achieving outcomes and exceeding our client’s expectations with effective solutions, research and data driven results. For more information about the company, please visit: www.cieslokmedia.com.
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About Amber Alerts
The AMBER Alert program is a voluntary cooperative plan between provincial law enforcement agencies and various partners who work together in an effort to safely recover abducted children.