TORONTO (April 4, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is pleased to announce its launch in the City of Calgary. The exclusive National Sales Agreement with Leading Outdoor solidifies Cieslok Media’s presence in major key markets across Canada.
Calgary is considered one of the top five most liveable cities in the world, 5th largest city in Canada and second wealthiest with an average household net worth of $835,823. Just one year after the acquisition of AdQ Media in Edmonton, Cieslok Media continues its commitment to aggressive growth by expanding its presence into Calgary. “Entering this market was a strategic expansion to strengthen our national presence in Canada and allow brands to reach a highly desirable consumer in this market”, states Jörg Cieslok, President & CEO of Cieslok Media. “It was the next step for Cieslok Media to enter the Calgary market and we are thrilled to have signed on as the exclusive sales representative of Leading Outdoor’s unique DOOH inventory.”
Leading Outdoor expresses the same sentiment, “we’re excited to have entered into an exclusive National Sales Agreement with Cieslok Media”, states Vance Macdonald, President of Leading Outdoor. “Cieslok Media is a proven leader in the Canadian Digital Out-of-Home market and its focus in achieving outcomes and exceeding clients’ expectations aligns with Leading Outdoor’s commitment to its advertisers.”
The only concaved digital displays in all of Calgary, these 12’ x 24’ screens are located in major throughways leading into downtown Calgary. The structure located on Macleod Trail reaches commuters traveling towards popular destinations such as the Southcentre Mall, Chinook Centre, Scotiabank Saddledome (home of NHL’s Calgary Flames), the famous Calgary Stampede grounds, and downtown Calgary. In addition, Macleod Trail is adjacent to some of Alberta’s most affluent communities, including: Mayfair, Britannia, Bel-Aire, Rideau Park and Roxboro. The second concaved display, located on Barlow Trail captures the attention of commuters driving from the Calgary International Airport, as well as consumers on route to the Trans Canada Highway and the downtown Calgary core.
Both boards are supported by the latest digital technology. Advertisers will be able to deliver relevant and engaging content through social media integration, real-time triggered events, day parting, live photo uploads, and advanced multimedia technology. The stunning, rich colour, high-contrast screens are capable of displaying up to ten 6-second ad units in a 60-second loop.