Cieslok Media Expands Digital OOH Inventory in Western Canada

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TORONTO (April 7, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its latest OOH additions in the province of British Columbia with two new digital displays in the City of White Rock.

The state of the art, doubled-sided digital structure is strategically located on Highway 99, on route to and from one of Canada’s busiest border crossings, the Peace Arch. The border crossing sees high volumes of Canadian traffic to the U.S going towards Washington State, Oregon, and California. From the U.S, visitors cross the border for cruise ship travel, skiing, sightseeing, retail shopping and attending events.

Designed to captivate audiences, the 10’ by 35’ large-format digital screens use 16 mm pixel pitch to deliver stunning, rich- colour content to commuters. In addition, the screens incorporate advanced digital technologies capable of social media integration, real-time triggered events, day parting, live photo uploads. and advanced multimedia technology. These capabilities allow brands to deliver responsive and influential content in up to six 10-second ad units in a 60-second loop.

“We continue to grow our inventory and presence in British Columbia to better serve our clients and brands looking to reach key geographic areas”, states Dan Starnino, Vice-President of Business Development. “Like all of our boards, this structure is strategically placed for high traffic, high impact, allowing brands to reach commuters going through the busy border crossing.”

The City of White Rock, known for its desirable weather, is a popular year round vacation destination. The local community is compromised of affluent residents with a higher than provincial average annual income.[1]

About Cieslok Media

Create. Captivate. Connect

Cieslok Media is revolutionizing the OOH industry with premium large format billboards, dominations and OOH Mobile Integration. With over 25 years’ experience, Cieslok Media has acquired the best media assets in prime locations within Canada’s major markets and is the driving force in the OOH industry for data technology. Leading the charge in OOH innovation, Cieslok Media is focused on achieving outcomes and exceeding our client’s expectations with effective solutions, research and data driven results. For more information about the company, please visit: www.cieslokmedia.com.

[1] Statistics Canada 2013

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