Cinépolis USA, a leading world-class cinema exhibitor known for its enhanced movie-going concepts, and Cinema Scene Marketing, one of the nation’s leading providers of in-theater digital signage solutions, announced today the successful completion of Cinema Scene’s digital signage pilot phase at Cinépolis Luxury Cinemas Westlake Village and plans for expansion to six more Cinépolis USA theater locations in California.
“Connecting with guests is of the upmost importance at Cinépolis USA and because Cinemas Scene’s digital signage solutions allow us to engage with moviegoers from the moment they walk through our doors, we are pleased to continue our relationship with them across all of our California theaters,” said April Mendoza, vice president of sales and marketing for Cinépolis USA. “Cinema Scene’s immersive digital signage solutions, which are backed by cutting edge software and user-friendly content management systems, afford us the opportunity to further showcase our theater offerings and demonstrate what sets us apart from the rest.”
Cinépolis USA is part of Cinépolis, the world’s fourth-largest movie theater circuit, operating 574 cinema complexes with 4,776 digital screens and 851,613 seats across 13 countries worldwide. Cinépolis entered the U.S. market in 2011 with the debut of its luxury cinema concept. This inventive and elevated movie-going experience features automated fully-reclining plush leather seats, in-cinema dining and wait service at the touch of a button, a gourmet menu, full bar, an elegant lobby and leading sound and projection technology. Cinépolis USA now operates 16 theaters with a presence in Southern California, Florida, New York, New Jersey and Connecticut.
“Cinema Scene values its relationship with Cinépolis USA and appreciates the expansion of our partnership across its California theaters,” said Joe Ross, managing principal of Cinema Scene. “I know the entire Cinema Scene team looks forward to continuing our pioneering work with Cinépolis USA and leveraging or proprietary software to drive incremental concession revenues and increase overall guest satisfaction for this global brand.”
Cinema Scene provided the installation, content management and ongoing software servicing for the proven 90-day pilot phase, which led to the expansion to the remaining six Cinépolis USA cinemas in California. As Cinépolis USA continues to expand and acquire new theaters across the U.S., the brand plans to extend its partnership with Cinema Scene into 2017 and beyond.
About Cinépolis USA – cinepolisusa.com
Cinépolis USA is a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its “Cinépolis Luxury Cinemas” and “Cinépolis” theater concepts. The Dallas-based theater chain opened its first theater in Del Mar, CA in July 2011 and has some of the top performing theaters in the country, currently operating a total of 16 theaters with a presence in Southern California, Florida, New York, New Jersey and Connecticut. Additional theaters across the U.S. are planned to open in the next few years. Its Mexico-based parent company, Cinépolis, is the fourth largest movie theater exhibitor in the world.
About Vision Media Management – visionmediamgmt.com
Vision Media Management, headquartered in Valencia, California, is the premier provider of marketing and fulfillment services to major entertainment studios and consumer products entities. Vision’s physical and digital asset management, fulfillment and distribution services, coupled with its comprehensive innovative software platforms, including our industry leading asset management sites and content distribution apps, are instrumental to what matters: our client’s marketing success.
Vision is a portfolio company of CenterGate Capital, a leading middle market private equity investment firm. centergatecapital.com
Contact: J. Douglas Reinart, EVP Strategy – doug.reinart(at)visionmediamgmt(dot)com
About Cinema Scene Marketing – cinemascenemarketing.com
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.