Sophisticated and Exciting New Advertising Network Will Allow Global and Local Brands to Reach Over 13 Million Passengers Annually
October 30, 2019, New Orleans, LA –– Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), today announced it won a seven-year renewal with an option to extend for an additional three years, with Louis Armstrong New Orleans International Airport (MSY) to provide brands with innovative advertising solutions. The new agreement and media upgrades will begin on the date of beneficial occupancy of MSY’s new, $1 billion replacement terminal, projected as November 6, 2019.
Clear Channel Airports has provided MSY with its comprehensive media network since 2005. MSY continues to experience tremendous growth with the airport tallying more than 13.1 million passengers traveled in 2018, continuing a four-year upward trend. It’s currently building a new terminal at a cost of over $1 billion with MSY also making significant enhancements to its flight offerings including an expansion of European nonstop service. According to a recent article in the New York Times, New Orleans was the number one travel destination for 2018. The city just celebrated its 300th birthday and remains the country’s epicenter for world-class dining, music and immersive history.
The new media program at MSY will create a captivating digital network for advertisers to connect and engage with leisure travelers, business travelers and local residents. Some of the key details of the new program include:
- Suspended 4-mm Digital Double-Sided LED Video Walls
- 98-Inch LCD Displays in baggage claim;
- Digital 49-inch LCD Baggage Information Displays;
- Interactive Digital Information Center
- Floor Projections;
- Illuminated and Non-Illuminated Large Format Tension Fabric Displays (TFDs);
- Backlit Columns and Column Wraps; and
- Experiential Floor Displays.
“New Orleans is one of our nation’s most beloved and exciting cities, and we are delighted to extend our partnership with Louis Armstrong New Orleans International Airport,” said Morten Gotterup, President, Clear Channel Airports. “Clear Channel Airports continues to leverage its global partnerships to bring cutting edge technology to MSY and we are excited to upgrade the digital advertising offerings for brands. Our new network will allow advertisers to customize and adapt their digital programs to reach the highly coveted business and leisure travelers passing through this brand-new world-class airport.”
“Clear Channel Airports has been providing unique and quality advertising opportunities in the New Orleans Airport for over a decade, and we are pleased that this partnership will continue as we move into our new terminal facility,” said Kevin Dolliole, Director of Aviation for Louis Armstrong New Orleans International Airport. “The entire passenger experience at MSY will get a major boost when the new terminal opens in November. Thanks to Clear Channel Airports, brands will have the opportunity to interface with our passengers in new and innovative formats.”
About Clear Channel Airports
Dedicated to airport advertising for 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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For more information, contact:
Jason D. King