NEW YORK, Aug. 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Clear Channel International (CCI) has joined its membership ranks.
Clear Channel International, headquartered in London, is the international business division of Clear Channel Outdoor Holdings (NYSE: CCO), one of the world’s largest out-of-home advertising companies. Clear Channel International operates in 22 countries across Europe, Asia and Latin America in a wide variety of formats – including a growing portfolio of over 15,000 digital screens.
Barry Frey, DPAA President & CEO, said, “Clear Channel International and its parent company are renowned across the world for their leadership in the out-of-home market. We are very pleased to have CCI as a member of our organization and are excited about working closely with them to advance our mutual interests.”
Stefan Lameire, Chief Customer & Revenue Officer, Clear Channel International, said, “We have admired the work of Barry and the DPAA team for quite some time and are very pleased to be collaborating with them to drive the progress of the DOOH industry, globally.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Clear Channel International (www.clearchannelinternational.com)
Clear Channel International (CCI) is the international business division of Clear Channel Outdoor Holdings (NYSE: CCO). Alongside the U.S. business, we make up one of the world’s largest out-of-home advertising companies. Across our diverse portfolio of half a million sites in 22 countries throughout Europe, Asia and Latin America, we boost brands by connecting them with the people they want to reach, with creative, flexible and accountable advertising solutions that put advertisers where they want to be.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey