Clear Channel Ireland has announced a partnership and deployment with Europe’s leading screen solutions provider Amscreen. The deal, penned less than 6 weeks ago, has already seen the installation of a network of digital screens in Dublin’s popular Westend Shopping Park.
The 70” free standing digital displays have been developed by the UK based, leading outdoor solutions business and marks the first deployment with Clear Channel Ireland. Amscreen has currently supplied Clear Channel UK with more than 1,500 digital screens for the UK market including the recently announced Adshel phone kiosk.
Simon Sugar, Amscreen CEO commented: “We’re absolutely delighted to have been chosen as the screen partner on this project. We’ve been working hard over the last 2 years to hone a suite of tools that delivers on the specific needs of Clear Channel, enabling efficiencies in everything from installation to ongoing management. It’s this work that has allowed us to provide, deploy and integrate this network into Clear Channel Ireland’s operation at such speed and with minimum disruption”
Declan O’Carroll, Clear Channel Ireland COO said: “Westend Shopping Park has a population of over 150,000 within a 10 minute drive and 800,000 within a 20 minute drive. It has 25 stores including Lidl, Gap Outlet, Next, Argos and Heatons. The Clear Channel screens are located a key points of interest in the Westend Shopping Park and provide new ways for brands to meet people when they are out and about. Clear Channel will offer advertisers the opportunity to run multiple creatives, day part targeting as well as short term advertising opportunities. Amscreen offered both a strong product and a solid understanding of the broader Clear Channel business. We’re very happy with the new installs and all this was delivered in a matter of weeks – no doubt testament to this strong end to end operation”