Clear Channel UK has announced the extension of their media sales partnership with leading screen solutions provider Amscreen. The deal sees them continuing to sell advertising opportunities on the national screen network for a further 3 years.
The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities across this 2700+ digital out-of-home network. The network reaches 18.4 million adults every two weeks through a national presence in leading forecourt and convenience locations operated by Tesco, BP, Shell and Esso as well as other leading independents.
Clear Channel has held the contract since May 2016 and the renewal represents a move to bring the national digital screen network into the business as a key supplement to their existing portfolio of digital and classic outdoor estate.
Chris Pelekanou, Clear Channel UK Commercial Director “We’re delighted to be continuing our partnerships with Amscreen – this vast national network is an excellent addition to our market-leading retail proposition which includes digital screens at Sainsbury’s and Asda stores nationwide and our all-digital malls portfolio. This announcement further strengthens our national digital reach for our advertising and agencies.”
Simon Sugar, Amscreen CEO: “Clear Channel has brought this network into their broader business offering the exceptional insight, talent and resource that comes with this market leading out-of-home company , working with an established media partner, it allows Amscreen to focus on its core of delivering 1st class, end to end digital signage products and services.”