Clear Channel’s Rifkin to Present “Demystifying Programmatic OOH” at Digital Signage Expo 2017


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, will present a session at DSE 2017 entitled, “Demystifying Programmatic OOH.”

This general conference session is part of the Seminar Program at DSE 2017 designed specifically for Digital Out-of-Home Network Operators, or any End User managed on-premise advertising-based network.

To be presented Wednesday, March 29, at 9 a.m., this session will focus on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today.  Attendees will:

  • Recognize that programmatic OOH is not science fiction, it’s not five years out; it’s happening today and is something the industry can and should get behind.
  • Learn from a customer-driven approach to breaking into programmatic OOH.
  • Understand key similarities and differences across programmatic OOH and other programmatic channels.

“As more digital marketers invest programmatically, this is an opportunity to achieve the scale and impact of out-of-home through the same platform advertisers are using for cross-channel buying,” said Rifkin. “Clear Channel Outdoor’s first-to-market programmatic solution marries data-driven decision making with media locations in the physical world, where consumers are spending over 70 percent of their time, combining the best elements of physical and digital advertising together. Most importantly, buying outdoor ads can now be done fluidly alongside desktop and mobile.”

Registration for DSE’s Wednesday DOOH Network Operators session “Demystifying Programmatic OOH,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

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