TORONTO, ON., July 24, 2018 – Fuzz Productions and Toronto’s CN Tower, Canada’s National Tower, together announced the release of the new CN Tower Viewfinder app, which is designed and developed by Fuzz Productions in Brooklyn, NY. Created to enrich the experience of on-site visitors, the app represents the first and only attraction in Canada to offer a virtual reality observation experience at 346 metres/1,136 feet.
The app celebrates the City of Toronto’s stunning skyline from the perspective of the newly renovated observation level at CN Tower and features spectacular 360 degree day and night panoramic images. Guests with the app can identify various points of interest across the city and can now answer the question “What am I looking at?” from their own iPhone or Android mobile device.
“As a Canadian icon, we are always looking to expand our digital engagement with our guests from all corners of the world”, states Joanne Pawlicki, Director, Marketing and Communications for CN Tower.
“Through leveraging emerging 3D and virtual reality technologies, the new Viewfinder app enhances guest experience and greater interaction with Toronto’s skyline. It is also complementary to the CN Tower Experience app, launched in June 2016”, states Kevin McManus, CN Tower‘s Director of Information Technology.
As part of CN Tower’s unveiling of the newly renovated observation experience, the new Viewfinder app further launches it into a new echelon of digital tourism. Designed and developed by Fuzz Productions, the app calibrates a user’s location on the observation level using the phone’s internal sensors that behave like a gyroscope. This pin-pointed calibration allows guests to scan the Toronto skyline and discover over 90 landmarks and points of interest, including Architecture, Entertainment, and Geography. Reflecting the diversity of its guests, the app supports five languages: English, French, Spanish, Korean, and Mandarin. The app is available as a free download at the App Store and Google Play.
“Fuzz couldn’t be more excited to work with CN Tower on a 3D immersive experience in the new Viewfinder app. It both enhances the CN Tower visitor’s experience as a digital tour guide to the Toronto skyline, and allows everyone around the world to enjoy the incredible views from CN Tower right on their mobile.” states Nat Trienans, CEO and Co-Founder of Fuzz.
Future considerations include exploring the addition of Augmented Reality (AR) capabilities by harnessing the soon to be released iOS12, which includes Apple’s new AR development toolkit. CN Tower plans to also add additional features such as detailed descriptors for each landmark and evaluate capabilities to share postings to social media sites.
CN Tower Viewfinder App Video: https://youtu.be/Hz_7CMgNy5U
About Fuzz Productions
Fuzz is a mobile product agency based in Brooklyn, New York. Their developers, designers, and product managers collaborate to create successful products for some of the biggest & best brands in the world. Recommended by Forrester as “innovative and nimble,” Fuzz has built amazing iOS and Android apps for Fortune 100 companies and innovative startups, including Anheuser-Busch InBev, Shake Shack, Tishman Speyer, and Blink Fitness.
About CN Tower
At a height of 553.33 metres (1,815 ft., 5 inches), Canada’s National Tower is an engineering Wonder, award-winning dining and entertainment destination, and has been Toronto’s “must-see” attraction for over four decades. The CN Tower was visited by more than 1.98 million people last year. (Includes 370,000 360 Restaurant guests and 18,000 EdgeWalk guests)