Coates Group Introducing Their State-of-the-Art Drive-Thru Customer Experience to the U.S. Marketplace


CHICAGO – May 17, 2017 –The Coates Group, known internationally for delivering seamless end-to-end digital merchandising solutions in over 35 countries, is poised to share their latest drive-thru innovations in the States. Coates’ proven drive-thru capabilities promise American restaurants increased sales, margins and average check price.

The backbone of Coates’ offering is Switchboard™, their proprietary Content Management System software. Switchboard is data driven, connecting with a brand’s CRM, POS, mobile and local marketing systems — even leveraging external data features such as live traffic, weather and social media. Integrated analytics measure converted upsell offers, enabling chains to optimize their menu at each individual restaurant.

Coates is committed to pursuing the latest technology at the drive-thru, including beacon & mobile and AI modeling.  Every tool is evaluated and optimized to improve order speed and accuracy, and provide a more personalized customer experience.

Some of Coates’ innovations on display at the NRA show include:

  • Targeted, dynamic menu board animations driven by restaurant level data
  • Integration with Point of Sale systems to prompt suggestive sell and product bundling
  • Camera technology that closes the communication loop between staff and customer
  • Integrated analytics to measure success real time and optimize digital drive-thru menus at individual locations

Visit Coates at the NRA tradeshow on May 20-23, 2017 at Booth #6678 at Chicago’s McCormick Place. In addition to their interactive drive-thru, Coates will be demonstrating a new generation of self-service kiosks and their Virtual Reality Tool that allows brands to economically model their customers’ in-store digital experience.

About Coates Group
Founded in 1963, Coates applies technology and solutions to deliver relevant, personalized digital merchandising content for quick service restaurant brands (QSR) and the retail industry. Coates’ data-driven CMS software Switchboard, self-order kiosks, digital drive-thru and outdoor displays are used by leading brands across 35 markets globally. The privately held company is headquartered in Australia with offices in Japan, India, China, and U.S. operations based in Chicago.


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