Coral Cliff Gaming & Entertainment Light Up New Venue with Daktronics Displays


Daktronics at Coral Cliff

BROOKINGS, S.D. – Nov. 21, 2018Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Coral Cliff Gaming & Entertainment, in conjunction with BDR Design Group, to bring nine LED video displays to their family-friendly travel destination in Montego Bay, Jamaica. Under new ownership, Coral Cliff is ready to welcome guests to their nightlife experience offering live music, gaming and a family fun area for all ages.

“We trusted Daktronics to provide the latest technology in LED displays.” Said Capin Alexander, senior marketing manager at Margaritaville Caribbean Group. “We needed a company who could offer comprehensive solutions that would withstand the challenging seaside climate. Our goal was to bring an over-the-top experience to the local market. The LED displays give our venue the technology and agility needed to convey the marketing messages for each brand in the gaming and entertainment venue through easy-to-manage software while creating a fresh, fun and ever-changing atmosphere inside and out.”

Inside the entertainment space, new LED displays are abundant bringing vivid imagery to viewers while also creating an enticing atmosphere that begins when visitors walk in the door. A welcome display measuring 2.7 meters high by 1.6 meters wide greets visitors and sets the tone for the new and improved Coral Cliff. This display provides branding for the venue and shares information for upcoming events and specials.

Further into the casino, a wall display and a display behind the bar area take advantage of static wall space to provide additional entertainment opportunities for guests. These can show branding information and specials such as giveaways or hot bets in the casino. These two displays, as well as the welcome display, feature tight 2.5-millimeter line spacings for crisp imagery at up-close viewing distances.

Initially, the project called for LCD technology before deciding on LED displays for specific spaces. The LED technology offers Coral Cliff a bezel-free appearance and are customized to fill the wall space provided by the architecture of the venue.

Behind the stage in the restaurant area, a display measuring 2.5 meters high by 4.5 meters wide provides the opportunity to show live television and sporting events to draw customers in and entertain them. This display will also help create an enticing atmosphere for live music.

On the ceiling throughout the casino area, three displays, each measuring 4 meters long by 1.5 meters wide give patrons a subtle effect of the Caribbean clouds and sunsets. Daktronics Creative Services team has worked with Coral Cliff to provide a digital content package to show day-to-night sky views including birds and stars moving across all three displays.

The stage and ceiling displays all feature 3.9-millimeter line spacing for excellent image clarity and contrast.

Outside of the building, two LED marquee displays each measure 9.14 meters high by 6.22 meters wide featuring 16-millimeter line spacing. Positioned back to back, these displays bring the Coral Cliff entertainment environment to the sidewalk by sharing upcoming events and information about entertainment the facility provides.

“It’s great that Coral Cliff has brought this level of technology to Jamaica,” said David Patterson, Daktronics representative. “With the visual experience provided by the nine indoor and outdoor Daktronics LED screens, it really is unlike anything available locally. With all the elements tied together between the Gaming Lounge and the Kid’s Arcade, Coral Cliff has truly set a new bar for entertainment.”

To control all nine displays, Daktronics installed a custom control solution for a user-friendly production experience. Daktronics Venus control solution schedules and sends content to the entire network of displays while Daktronics Show Control System runs the display behind the stage, giving it extra capabilities for the live events aspect.

“Coral Cliff is going to transform the Hip Strip of Montego Bay and kick everything up a notch,” said Erin Harvey, Daktronics sales representative. “Working through the project from the beginning, trusting the vision of Coral Cliff and BDR Design, was very exciting. It’s amazing to see the site really take shape with this new technology included.”

About BDR Design Group

BDR Design Group is an international design consulting firm that has built its success for over 35 years by planning and designing immersive, themed leisure and entertainment attractions for clients all over the world. Our goal is to provide creative solutions to the design challenges of each and every project through imaginative theming and responsible design, and to deliver the best service in the industry.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at



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