With more than 40 million international passengers traveling through it each year, the Miami International Airport is the nation’s second busiest airport for international travelers. As the first introduction to the beauty of Miami and South Florida, the airport had the giant task of making this experience one to remember.
With only one chance to make a first impression, the Miami International Airport has been the entryway to Miami and the South Florida region for years. The windowless terminal devoid of sun, fun and culture was not the lasting impression the airport was looking for.
According to Miami-Dade Aviation Department’s Chief of Aviation Signage Richard Garcia, “You never get a second chance to make a first impression. We wanted our International Arrivals Terminal to provide a sense of place and put a big smile on the faces of our visitors from the minute they arrived in the area. They were looking for a moving, visual experience for travelers that brought the natural beauty and wonders of the region right inside the arrivals area with one-of-a-kind digital displays.
Surrounded with multiple glass enclosures, a double-sided display was truly the only option when it came to creating such an immersive first impression for the Miami International Airport.
Although there are other options for the large-format curved displays, none are double-sided. There were other options including installing two displays back to back, doubling up on heat, electricity as well as thickness. NanoLumens, with its completely custom solutions, was able to create a truly double-sided, bezel- and line-free display that could curve in the exact shape needed for the new International Arrivals area.
Besides the ability to curve, NanoLumens provided a lightweight, energy-efficient solution with impeccable clarity and brightness that was the perfect elegant solution.
The team at the Miami International Airport selected a NanoLumens’double-sided 4-millimeter pixel pitch NanoCurve solution and the Virginia Beach-based Architectural Graphics Inc. (AGI) for installation of the 200-foot long installation.
Making the best possible impression on millions of travelers every year, MDAD also specified a Clickeffects Blaze control system that can present one large image across the full-length of the NanoCurve surface. The easy-to-use system allows content management operators to alter complex content to perfectly fit the display, creating the beautiful imagery international travelers in the Miami International Airport view each day.
The three-level International Arrivals facility is located in the North Terminal, serving as the gateway to the region for all American Airlines passengers as well as other carriers in concourses D, E and F. The facility features a new federal inspection area with automated passport control, Global Entry and mobile passport processing, a spacious second-level baggage claim area with 10 carousels and a new greeter’s lobby for easy access to all ground transportation.
Displaying an array of beaches, cruise ships, palm trees and other iconic imagery of South Florida, the NanoCurve solution is eye-catching, captivating travelers’ attention as they arrive into the region.
“We want people to experience Miami and smile as soon as they arrive in the terminal,” said Garcia. “The NanoLumens displays empower us to create a welcome that travelers to the region will never, ever forget. Today, we are making the very best possible first impression.”
Architectural Graphics Inc.