Daimler Trucks North America (DTNA) is the largest commercial vehicle manufacturer in North America and has a legacy of innovation. Now, that legacy is quickly extending beyond the automotive industry. Its new digitally integrated 268,000-square-foot headquarters in Portland, Oregon is a testament to DTNA’s spirit of innovation.
Nominating Company: Four Winds Interactive, Denver, Colorado
Venue: Daimler Trucks North America Headquarters, Portland, Oregon
Project: Daimler Trucks North America Headquarters
Category: Business & Government Services
Although the company has been in business for more than 70 years, DTNA isn’t stuck in the past. From the very beginning, they’ve led the way in the automotive industry, so when it was time to invest in a new headquarters, DTNA had no desire to build a typical office building. After multiple consultations and focus groups dedicated to effective workplace design as well as tours of new office buildings, DTNA began designing a building optimized for employees and visitors alike—their own vision of the workplace of the future.
After deciding that a digital signage solution was necessary to deliver information in intuitive ways, DTNA selected Four Winds Interactive (FWI) as its Visual Communications platform. DTNA needed their signage network to serve two purposes: Impress visitors and empower their workforce with intuitive access to information.
Daimler wanted to ensure that its new headquarters represented the company’s commitment to the community as well as its employees, but the building also needed to serve as a means of attracting top talent. In short, every aspect of the finished project had to be impressive in every way.
DTNA required a single Visual Communications platform capable of delivering two unique experiences: one for visitors and the other for employees. Daimler wanted to make a statement as soon as people entered the building, a big job considering the lobby was designed to also showcase large commercial vehicles. Additionally, the building was designed to compete with desirable tech firms in the area, so giving employees access to information that improved how they worked in and navigated through the large building was paramount to the company’s goal of attracting and retaining the most qualified employees.
Powered by the FWI platform, the screens in DTNA’s headquarters feature employee- and visitor-facing Visual Communications applications.
In the lobby, visitors are greeted with a 59-screen video wall that wraps around the corner, ending at a large conference room. This unique video wall showcases a timeline of product innovations, company history, branding information and more. Daimler can also easily customize the messaging based on which visitors and business groups are on site. Adjacent to the elevators, visitors are met with a large, seamless video wall. This 10-foot by 11-foot video wall displays an aggregated mix of social media, video and branding content from all of the company’s brands.
On each of the upper floors, employees have access to interactive kiosks that provide wayfinding to offices, conference rooms and more. They also rotate through daily employee communications, display the cafeteria menu and provide access to local weather and traffic conditions.
The new headquarters and its network of intuitive, integrated Visual Communications technology sets the groundwork for the future of DTNA’s employee and visitor engagement efforts.
From the screens in the lobby through the interactive employee kiosks throughout the building, DTNA’s Visual Communications network is helping the company realize the initial goals of the project. Daimler Trucks North America is pleased with the flexibility, scalability and usability of FWI’s platform and is currently scoping Visual Communications into other upcoming building projects on its Portland campus. Additionally, other subsidiaries of the Daimler Group are using the DTNA headquarters’ Visual Communications implementation as an example to follow for new and retrofitted buildings.