Daktronics Creative Services Bring LED Displays To Life for Indianapolis Indians


Full content package and sponsorship animations provided this yearBROOKINGS, S.D. – June 21, 2017 – Daktronics Creative Services (NASDAQ-DAKT) of Brookings, South Dakota, is bringing LED displays to life for the Indianapolis Indians and their fans at Victory Field. Custom content uniquely representing the team’s brand as well as sponsorship elements are being used to bring baseball fans to their feet and keep them engaged in the action this season in Indianapolis, Indiana.
“After working with Daktronics this off-season, our game presentation at Victory Field has a much more dynamic look and rhythm,” said Randy Lewandowski, Indianapolis Indians president and general manager. “The content Daktronics created is engaging and sharp, and really brings Victory Field to life. Our show, graphics and partner fulfillment have all reached another level.”
The full slate of content provided by the Daktronics team included game prompts, headshots, real-time data layouts, a toolkit for third-party broadcasts and webcasts, and more.
“We started by providing a game-day style to really bring the Indians brand to life during their games,” said Ethan Sevilla, Daktronics Creative Services account manager. “Then we created another ‘broadcast’ style to allow for some variety in production from game to game.”
Content was delivered in a pixel-for-pixel size ensuring the quality was at its highest. The creative team worked diligently to ensure the Indians were ready for their first game of the season and will add more elements to keep the game-day presentation fresh as the season continues.
“After the initial game-day package of content, we produced sponsor pieces to fit within the same look of their game day while giving the brand recognition,” Sevilla added. “The Indians team was very easy to work with and we continue to put our best foot forward in providing them the quality content they desire and along their expected timelines.
As the season progresses, Daktronics Creative Services continues to create and deliver content for the Indianapolis Indians and their sponsors.
About Indianapolis Indians
The Indianapolis Indians are the professional Triple-A baseball club affiliate of the Pittsburgh Pirates. The organization’s mission is to provide Indians baseball at Victory Field as affordable and memorable family fun. The Indians play their home games at Victory Field, a 14,200-seat ballpark located in downtown Indianapolis and White River State Park. The venue opened in 1996 and has received numerous national accolades as one of the best minor league ballparks in the United States. In 2013 and 2016, the Indians led all of Minor League Baseball in overall attendance, while in 2014 and 2015 set Victory Field single-season attendance records. The team has been in continuous operation since 1902.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

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