Daktronics Installs Wisconsin’s Largest High School Football Field Video Display

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BROOKINGS, S.D. – Nov. 13, 2018 – Wisconsin’s largest high school video display is now home at Muskego High’s field. Designed and manufactured by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, the display measures 17 feet high by 30 feet wide.

“We wanted the best and are so happy with this community project,” said Ryan McMillen, Muskego’s athletic and activities director. “We did it right and have no regrets. Alums walk in and say they’re proud to be Warriors.”

A scorer’s table joins Muskego’s fleet this fall, acting as another digital solution. With the revenue the outdoor display raised, the school opted to add the additional display inside the school. The table measures 3 feet high by 19 feet wide and features 6-millimeter line spacing.

“We had some extra funding available from the outdoor display, so we ordered the table. We will have two revenue streams with our indoor and outdoor displays,” McMillen continued. “They’re aesthetically appealing, part of our curriculum and impact students’ college and career readiness. It’s about more than just sports.” 

Chris Kretsch, Daktronics regional sales representative, echoed McMillen’s thoughts on the important role of media education in schools. “Video displays have become more so an educational tool rather than just a scoring solution. They are essentially an advertising medium operated by students that are able to generate hundreds of thousands of dollars. It’s exciting to be a part of as schools build new relationships within the business community.”

In addition to the equipment installation, Muskego High will also receive a content package produced and delivered by Daktronics Creative Services.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

 

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