Daktronics Integrates Venue LED Lighting into Game-Day Experience

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BROOKINGS, S.D. – May 4, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has integrated control of a venue’s solid-state LED lighting with Daktronics Show Control System. With the ability to send and receive lighting triggers, Show Control is able to incorporate LED lighting into the game-day experience to compliment the content running on any video display in a facility. In March, this feat was accomplished at Globe Life Park, home of the Texas Rangers in Arlington, Texas.
 
“This capability is the very beginning of a trend that’s coming to live sporting events,” said Daktronics Vice President of Live Events Jay Parker. “Incorporating the venue’s general lighting into the game-day production increases the fan experience and opens up a wide variety of possibilities for sponsors by matching lighting elements with video display content. As venues make the lighting switch to LEDs, more and more opportunities will present themselves to connect the capabilities of LED lighting into the game-day production.”
 
Daktronics worked with leading companies in the sports lighting market to establish two-way communication between select DMX-based lighting servers and Show Control.
 
“We have developed a lighting control plug-in for Show Control’s integration engine making it possible to access and operate stadium or arena lighting within any given game-day element,” said Tony Kuck, Daktronics control systems product manager. “The two-way triggering allows for ultimate flexibility in the control of video displays in conjunction with LED lighting solutions.”
 
The opportunities this capability represents range from further highlighting key moments in a game to incorporating color washes that match a sponsor’s branding during their advertisement. The lighting can be triggered to enhance every home run, slam dunk, touchdown or goal.
 
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
 
SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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