NEW YORK, July 15, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Daktronics (NASDAQ-DAKT) has joined its membership ranks.
Daktronics, based in Brookings, South Dakota, helps its customers impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital advertising displays, audio systems and control systems in sport, business and transportation applications. The company’s screens include high profile installations in locations such as Piccadilly Circus in London, Livat Shopping Mall in Beijing and on Morgan Stanley’s headquarters in New York.
Barry Frey, DPAA President & CEO, said, “Daktronics is at the forefront of the exciting digital display innovations that are happening in the out-of-home industry all around the world. We are delighted to welcome them to our member community and to having their voice at the DPAA table.”
Joni Schmeichel, OOH Marketing Strategist, Daktronics, said, “DPAA is a dynamic group that is helping to grow the global digital out-of-home business, and we are pleased to be joining Barry and his team in their efforts.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Daktronics (www.daktronics.com)
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey