DBSI’s Branch Design and Digital Signage for Tech CU Receives Marketing Association for Credit Unions (MAC) Award


CHANDLER, Ariz., July 12, 2016 /PRNewswire/ — DBSI, a banking transformation expert in branch optimization, retail design, technology, construction and digital signage, is proud to announce its innovative branch design and engaging digital signage created in collaboration with Tech CU has been honored as an outstanding achievement in the banking industry, earning a Marketing Association for Credit Unions (MAC) award.

The award-winning entry in the Point of Sale/ Merchandising Category was centered around a vision of creating a branch experience that puts the member as the primary focus. The final branch design incorporated state-of-the-art technology, video conferencing, hoteling space, a conference room for member use, and a floor plan designed to facilitate one-on-one conversations.

To enhance the member experience further, the newest in digital signage and interactive touch screens were deployed to help members learn about personal finance and easily explore Tech CU’s products and services. Highlights included interactive touch-screens with videos, a “Discovery Table” with tablets, a “Wow Wall” (4 large flat-screens that together display a single rotating image) and an interactive timeline of Tech CU’s history.

“Feedback on the new branch design has been very positive,” said Debra Bowman, SVP of Retail Banking for Tech CU. “People tell us they like the intimacy of the space — that it doesn’t ‘feel like a bank,’ when they walk in. We also have several members who are now regularly using the conference rooms for their personal business meetings.”

“We’re so pleased to be recognized,” said Kate Duggan, SVP of Marketing. “We’ve focused on improving the member experience — making personal finance easier and more understandable — and communicating that Tech CU has our members’ best interests at heart.”

John W. Smith, CEO of DBSI joined in the enthusiasm. “It’s always exciting when our collaboration with clients turns into award winning results. Our proven 6D process is designed to help financial institutions consistently achieve these kind of results by uncovering their differentiation in the marketplace and how that can be physically conveyed in a branch experience. We are excited and honored to join in Tech CU’s accomplishment.”

About DBSI

DBSI helps banks and credit unions create highly efficient, profitable branches with a uniquely smarter experience. With nearly a 20-year track record and 3,000 completed projects annually, DBSI has won national acclaim from Inc. 5000, Inc. Hire Power, and the Top 5 of Arizona’s Best Companies awards, and is a thought leader and innovator for financial institutions across the nation. DBSI is headquartered in Chandler, Arizona, and provides comprehensive branch transformation services such as design, technology, equipment, construction, digital signage and facilities maintenance services to hundreds of clients.

For more information please visit www.dbsi-inc.com

About Technology Credit Union

Tech CU (www.techcu.com) is a $2 billion credit union serving more than 75,000 members throughout the San Francisco Bay Area — including employees of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. A federally insured, not-for-profit organization, we put the financial interests of our members ahead of shareholder profit by helping members achieve their financial goals on their terms and by sharing the benefits of our growth. Founded in 1960 by a group of forward-thinking employees at Fairchild Semiconductor, today we continue to be an industry leader, providing innovative financial products for all stages of our members’ lives, including personal banking, wealth management, private banking, commercial lending and business banking. Tech CU consistently achieves a customer satisfaction rating above 95 percent and maintains a 5-star rating from Bauer Financial, the nation’s largest independent rating service for financial institutions. And, with mobile and online banking, 65,000+ surcharge-free ATMs worldwide (more than Chase, Bank of America and Wells Fargo combined) and convenient branch access to our financial experts, Tech CU makes 24/7 banking easy and empowering.

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