Digital Display Content on the Ski Lift


This new digital content display system and our Installation of the Week comes just in time for you and your family to take that winter ski resort vacation. The Alterra Mountain Company, a virtual empire of year-round mountain destinations, recently collaborated with Alpine Media Technology to pioneer a multi-device communication platform for resort guests. The proverbial jewel in the crown of this communication system is LiftDigital – the world’s first digital content display system for ski lifts and gondolas.

LiftDigital provides digital trail maps, trail statuses, weather info, resort info, event updates, emergency messaging, road conditions and more for an assuring mixture of convenience and safety. This very practical digital solution essentially redefines the concepts of captive audience and dwell time as many skiers/riders spend as much as 75 minutes per day on the chair-lift. And, in most cases, there is really no other way to the top of the mountain. The screens are easily visible, but just as easily avoidable so as not to obstruct the wintry vistas that come with the ride. Check out the video below for more information about the whole platform:

“Alpine Media is thrilled to be working with Alterra Mountain Company,” said Jeff Connors, Alpine Media Co-Founder and Chief Engineer. “As avid skiers ourselves, our mission from the beginning has been to provide resort guests with as much useful, real time information as possible to help them navigate their day and be able to keep their phones in their pockets while doing so. It was very rewarding to see several years of research and development come to life at Winter Park last year, with guests embracing our platform. We look forward to growing our footprint across the Alterra Mountain Company family of destinations.”


About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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