NEW YORK, October 22, 2018 – DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that UK-based Esprit Digital has joined the association.
Since 2004, Esprit Digital has manufactured unique, affordable, ultra-reliable screen solutions for any application. All over the world the company’s highly stylized digital furniture can be seen in underground metros, rail stations, airports, ticket halls, bus stops, retailers, sports stadiums, leisure arenas and shopping centers. Only last week they won The Retail Project of the Year 2018 at the prestigious AV Awards for their rollout of high-end kiosks in all 17 Westfield US flagship malls.
Peter Livesey, CEO, Esprit Digital, said, “DPAA has created a great community of companies involved in digital out-of-home media and we look forward to networking with them, so we can provide innovative solutions for challenging display environments. The first of these will be launched at the Summit next week in New York. Nicknamed ‘The $10K Kiosk,’ this double-sided touchscreen advertising pod will be exhibited right next to the registration area and is a real beauty.”
Barry Frey, DPAA President & CEO, said, “Esprit Digital can tackle pretty much any display challenge and manufacture a solution that results in beautiful, high-impact screens. They are a great fit for our membership roster as they have worked for major infrastructure owners and their advertising contractor partners on every continent. We are excited to welcome them aboard.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Esprit Digital (www.espritdigital.com)
Esprit Digital has designed, manufactured and installed many of the world’s most iconic digital media networks for clients like:
o London Underground
o Heathrow Airport
o Westfield (UK/US/AUS)
o Majid Al Futtaim (ME)
o JCDecaux (EUR)
o Clear Channel (NOR)
o Ashkenazy (US)
o Harvey Nichols (ME)
All of their solutions are custom-built to client specifications to achieve the fastest ROI and the maximum lifespan for the operational environment they are installed in. No project is too big or complex. Last year they were awarded The Queen’s Award for Export at Buckingham Palace and were listed in The Sunday Times Tech Track Top 100 Companies for the first time.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit will be held October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey