NEW YORK, June 4, 2018 — DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Digital Experiential Media Network DEMN, the advertising division of Innovative Foto, the largest full-service designer, manufacturer, operator and distributor of digital imaging photo kiosks in the United States, has joined the association.
Based in Salem, New Hampshire, DEMN provides an advertising network of 2,200 in-venue permanent placement kiosks across the United States. Current locations include high profile retailers, malls, cinemas, zoos, aquariums, museums, hospitality venues, and national amusement centers who have opted in for a new revenue stream to include ad-enabled branded experiences. The booths generate 30 million+ customer interactions annually.
Stephen Williams DEMN Sr. Director of Business Development, said, “Our photo booths truly engage customers for a meaningful period of time, which is why we believe our screens — both inside and outside the booths — offer brands a tremendous opportunity to reach consumers. Joining DPAA is an important step for us in this process because membership provides us with an opportunity to quickly immerse ourselves in the digital out-of-home space.”
Barry Frey, DPAA President & CEO, said, “Innovative Foto is a leader in their field and we look forward to helping them establish a presence in the DOOH advertising sector. Their screens engage millions of people every month and represent an untapped landscape for marketers.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Joel Martin DEMN Director of Innovation and Media Sales stated “Being part of DPAA is essential for a company in this field. It is the only national networking association where digital out-of-home companies can showcase their full potential to the right audience. Our platform is crossing over into experiential advertising as new technologies allow producers at agencies to effectively use DOOH services to enhance their campaigns. DPAA members are the ones who fully grasp all our kiosk features including programmatic, multi-screen engagement, mobile/location, video recording, social media amplification, and imaging to enhance our impact on audiences increasing the ROI on campaign media.”
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Digital Experiential Media Network
DEMN is the advertising arm of Innovative Foto. Working with media buyers, ad agencies, integrated media, and experiential producers DEMN focuses on bringing the latest in multi-sensory kiosks to the industry. The network allows experiential ad agencies to truly deliver self-serve interactive imaging campaigns, mobile advertising, social media amplification, and audience measurement data all under one easy to use platform.
About Innovative Foto (wp.innovativefoto.com)
Based in Salem, New Hampshire, Innovative Foto has 80 percent market share of the US photo booth in-venue kiosk distribution. The Innovative Foto booth “real estate” is unmatched–more than 2,200 booths across North America operating at indoor and outdoor venues since 1995. Enterprise partners/customers include Sea World, Bush Gardens, Forever 21, Urban Outfitters, Rainforest Cafe, GGP Malls, Hard Rock Cafe, Cinemark, AMC Theaters, Cedar Fair, Six Flags, San Diego Zoo, Mars Corporation, and more.
Innovative Foto is wholly owned under DNP Imagingcomm America Corporation (http://www.dnpamerica.com) established in July of 1976. Having offices in New York, Los Angeles, and Silicon Valley, DNP America focuses its operations in graphic printing services, decorative materials, packaging, functional films, card related products and security solutions, as well as, electronic devices to the North and South American markets.
DNP America is a subsidiary of Dai Nippon Printing Co., Ltd. (DNP) (http://www.dnp.co.jp ) a publicly traded company established in 1876 with $15 billion dollars in annual revenue and 45,000 global employees. Headquartered in Tokyo Japan DNP is known worldwide for its printers and imaging technology.
Learn more at http://www.DXMNUSA.com
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey