Digital Innovation Makes Hong Kong’s K11 MUSEA a One-Stop Retail Hub


BrightSign, one of the digital signage industry’s leading voices in media players, recently announced that its Series 4 products are powering both artistic and functional digital signage solutions at K11 MUSEA. Located in the heart of Hong Kong’s Victoria Dockside art and cultural district, K11 MUSEA is a world-class experiential landmark covering nearly 1.2 million square feet. With a myriad of immersive experiences available throughout the complex, K11 MUSEA is a one-stop-shop for cultural attractions as well as consumers’ retail, entertainment, and culinary fancies. Thanks to BrightSign’s players, installed by the company’s Chinese partner SCHOT (South China House of Technology), and the software, all kinds of digital surprises are waiting around corners at K11 MUSEA to engage visitors and boost sales volume for associated brands.  These surprises include seven LED video walls, seats with hidden circular LCD displays, elevator lobby displays and an interactive gaming facility amongst others.

K11 Musea, Hong Kong - 4

“The K11 MUSEA installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience,” said BrightSign CEO Jeff Hastings. “Featured promotions and special events at K11 are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores.”

K11 Musea, Hong Kong - 3-While the BrightSign XD1034 media players power the seven aforementioned video walls, SCHOT has also implemented 1,000 XT1144 players at K11 MUSEA with streamlined installation provided by Power over Ethernet (PoE+) capability. Along with, these players deliver important messaging in True 4Kp60 video to shoppers about available deals and upcoming live streamed events. Other innovative features of the installation include a highly original mirror display solution in the elevators and restrooms, which delivers real-time weather updates and other mall-related information.

“The BrightSign-powered digital signage plays an important role in adding color, brightness and visual interest to the whole cultural-retail center,” said SCHOT’s Cliff Wong. “The installation boosts sales for brands, engages customers effectively and produces a creative environment in which visitors can immerse themselves.”

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend