BrightSign, one of the digital signage industry’s leading voices in media players, recently announced that its Series 4 products are powering both artistic and functional digital signage solutions at K11 MUSEA. Located in the heart of Hong Kong’s Victoria Dockside art and cultural district, K11 MUSEA is a world-class experiential landmark covering nearly 1.2 million square feet. With a myriad of immersive experiences available throughout the complex, K11 MUSEA is a one-stop-shop for cultural attractions as well as consumers’ retail, entertainment, and culinary fancies. Thanks to BrightSign’s players, installed by the company’s Chinese partner SCHOT (South China House of Technology), and the BSN.cloud software, all kinds of digital surprises are waiting around corners at K11 MUSEA to engage visitors and boost sales volume for associated brands. These surprises include seven LED video walls, seats with hidden circular LCD displays, elevator lobby displays and an interactive gaming facility amongst others.
“The K11 MUSEA installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience,” said BrightSign CEO Jeff Hastings. “Featured promotions and special events at K11 are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores.”
While the BrightSign XD1034 media players power the seven aforementioned video walls, SCHOT has also implemented 1,000 XT1144 players at K11 MUSEA with streamlined installation provided by Power over Ethernet (PoE+) capability. Along with BSN.cloud, these players deliver important messaging in True 4Kp60 video to shoppers about available deals and upcoming live streamed events. Other innovative features of the installation include a highly original mirror display solution in the elevators and restrooms, which delivers real-time weather updates and other mall-related information.
“The BrightSign-powered digital signage plays an important role in adding color, brightness and visual interest to the whole cultural-retail center,” said SCHOT’s Cliff Wong. “The installation boosts sales for brands, engages customers effectively and produces a creative environment in which visitors can immerse themselves.”