Digital Place Based Advertising Association Adds Another Global Member: Displayce, France-based Programmatic Platform

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NEW YORK, May 4, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of Displayce. Based in France, Displayce offers advertisers a programmatic platform for creating and running geolocated and contextualized digital out-of-home (DOOH) campaigns.

“The importance of programmatic to the growth of our industry is being recognized not just here in the U.S., but around the globe as well,” said Barry Frey, President & CEO of DPAA. “Displayce was one of the first to seize the opportunity and as a result has established itself as a leader in the space. We look forward to working with them on advancing the programmatic evolution.”

Laure Malergue, founder of Displayce, said, Barry Frey and his team have done a great job of accelerating the DOOH industry’s adoption of programmatic and we look forward to sharing learnings, best practices and ideas with our colleagues in the U.S.”

The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About Displayce (www.displayce.com)  

Founded by Laure Malergue in 2014, Displayce is a programmatic  platform for creating and running geolocated and contextualized DOOH campaigns. Specializing in the digital conversion of digital out-of-home, Displayce expands the playing field for agencies and advertisers by allowing them to buy indoor and outdoor advertising in an automated and targeted way. Nearly a dozen DOOH networks currently use Displayce for selling programmatic inventory, forming a vast network of more than 30,000 digital posters and an opportunity of 22 million contacts a day.

Twitter : @displayce_media

Linkedin : linkedin.com/in/lauremalergue

About DPAA (www.videoeverywhere.com)

Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH  advertising.  

The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.

 

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