The global spread of COVID-19 and the coronavirus has impacted all of our social and professional lives like few things in history. Business communications, conferences, continuing education sessions and a majority of other daily transactions have in fact necessarily shifted from in-person formality to the online world as we all cope with quarantines and remote work routines. But our industry has more potential than most to use and benefit from the opportunities presented by virtual technology. And in that spirit of making the most of the given situation, THE rAVe Agency and Zoom are bringing you a live, five-day virtual event focused on AV education, aimed at both integrators and end users alike.
Kicking off April 27, 2020, LAVNCH WEEK is like having a webinar, a new product launch event and a conference all in one, with each day of the week focusing on a different topic, and Tuesday, April 28 is Digital Signage Day! In partnership with Digital Signage Expo (DSE) and the Digital Signage Federation, LAVNCH WEEK’s Digital Signage Day will include three main events, all dealing at least in part with how to handle the challenges and changes presented by the coronavirus situation.
The first is a Keynote entitled COVID-19 Market Reactions and Forecasts in AV, Digital Signage and Advertising, and it will be presented by PJ SOLOMON’s Managing Director and Head of Media & Tech Services Mark Boidman. This important session will analyze the status and trends of the digital and media industries, including current challenges and potential opportunities post-crisis and for the future. The second, entitled Programmatic Essentials for Digital Out-of-Home (DOOH) and presented by two executives from Prohaska Consulting, will focus on harnessing and demystifying programmatic advertising for one of the fastest growing industry verticals in our new digital ecosystem. Lastly, Digital Signage Day will close with a panel discussion entitled Leveraging Digital Signage in Times of Crisis, which will featured five industry luminaries and be moderated by DSE’s Conference Director Helen Kang.
After these three sessions, attendees of LAVNCH WEEK will be introduced to new products (all launched within the last 90 days) aimed at digital signage installs. All this is just a taste of what will be seen, discussed and presented at Digital Signage Expo in Las Vegas, now rescheduled for September 15 through September 18, 2020. See below for the full Digital Signage Day agenda:
*Content subject to change
Tuesday, April 28, 2020
11:00 a.m. Welcome & Introduction
Chris Gibbs, President, DSE
Garry Wicka, VP Marketing, LG Business Solutions
11:05 a.m. Keynote: COVID-19 Market Reactions and Forecasts in AV, Digital Signage and Advertising
In this important keynote, Mark Boidman, Head of Media & Tech Services at PJ SOLOMON, analyzes the status and trends of the digital and media industries, including current challenges and potential opportunities post-crisis and for the future.
• Hear the latest industry updates in light of the current market situation.
• Review current updates on OOH advertising strategies amid COVID-19.
• Learn about potential challenges, risks and opportunities in the marketplace.
Mark Boidman, Managing Director, Head of Media & Tech Services, PJ SOLOMON
12:00 p.m. Break – Sponsor Ads/Demos
12:30 p.m. Tech Talk: Programmatic Essentials for Digital Out-of-Home (DOOH)
Programmatic advertising (automated buying & selling) continues to gain traction in the digital ecosystem. Buyers and sellers need to understand the evolving expectations to leverage and maximize the value of automation. We’ll explore the fundamentals for each stakeholder, understand strategies for buying, identify requirements for sellers, and learn how teams can manage it all operationally to establish and thrive with programmatic solutions.
• Learn about the programmatic fundamentals and DOOH solutions.
• Determine the techniques that sellers need to reach programmatic buyers, as well as what buyers are considering when it comes to programmatic.
• Understand the data elements that define success with measurement and attribution.
• Why now? Discover how programmatic can be used during and post crisis.
Matt Prohaska, CEO & Principal, Prohaska Consulting
Ameet Shah, VP, Publisher Operations & Technology Strategy, Prohaska Consulting
1:30 p.m. Break – Sponsor Ads/Demos
2:00 p.m. Panel Discussion: Leveraging Digital Signage in Times of Crisis
Learn how healthcare, cities and essential services are using digital signage to support their operations and businesses during this outbreak.
Moderator: Helen Kang, Conference Director, DSE
George Burciaga, CEO & Managing Partner, Global Innovation & Digital Transformation, IGNITE CITIES
Ian Dallimore, VP Digital Growth & GM Programmatic, Lamar Advertising Company
Alisa Pinciotti, Sr Project Manager – Engineering, Nationwide Children’s Hospital
Eric Sherman, SVP Insights + Analytics, GSTV
Dileep Varma, Head of Global Product Development and Operations, Outcome Health