Digital Signage Experts Group (DSEG) to Bring Comprehensive Professional Certifications to Digital Signage Expo 2020


The Digital Signage Federation and the Digital Signage Expo are once again partnering with the Digital Signage Experts Group (DSEG) to bring comprehensive live certifications to Digital Signage Expo 2020 in Las Vegas. These courses are designed to educate attendees thoroughly, from the fundamentals to in-depth technical training, covering critical areas of digital signage – applicable to every vertical market including Retail, Corporate, Hospitality, Education, Healthcare, Financial, Transportation, Entertainment and Sports, and more. To register, go to:

The quality and depth of the certification programs is well-established, and constantly updated and honed by recognized industry experts Alan and Jonathan Brawn. This year at DSE they are offering the DSCE, DCME, DSSP, and DSNE again – each one is newly updated and the DSSP is totally new as of last year.

“The Digital Signage Expo attendance is about 60% end users,” said Alan Brawn, “and these are the folks that often take our courses to meet professional goals by becoming certified in Digital Signage. But we’re also an important asset to AV integrators, and Digital Signage hardware or software providers, who find the value of certification on several levels, from marketing to sales to design and installation.”

The courses are taught the day before and the day after the show opens – so as not to interfere with DSE attendees need to visit the show floor the 2 days of the show.

“Each one qualifies for a full 8 hours of CTS-RU credits for any integrators who attend,” added Alan Brawn, referring to AVIXA’s CTS education credits.

It’s interesting to note that DSEG is in 64 countries worldwide. And according to Alan Brawn, they plan even more activity outside of the USA this year.

Tuesday – Mar 31, 2020| 9:00 am – 5:00 pm

Digital Signage Certified Expert (DSCE) Program

  • Jonathan Brawn, Principal, Brawn Consulting
  • Tom Jones, Technology Consultant II, Ingram

The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen. Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance, but it eventually becomes a tangled web of interconnected technologies acting together to produce the images seen on screen. The challenge is one of immersion and full understanding of all the digital signage elements.

Digital Signage Content & Media Expert (DCME)

  • Alan Brawn, Principal, Brawn Consulting
  • Ryan Cahoy, Managing Director, Rise Display
  • Jim Nista, Sr. Director of Content Creative Services, Almo

One of the most important yet misunderstood of the 7 Key Elements of Digital Signage/Digital Out-of-Home (DOOH) that go into every project and network is content. The Digital Signage Experts Group (DSEG) has therefore created the Digital Signage Content and Media Expert (DCME) certification, which is designed to lift the level of understanding of content and media far beyond the obvious limitations of “conventional wisdom” and provide the details and in-depth understanding of the major parameters affecting this critical area.

Friday – Apr 3 | 9:00 am – 5:00 pm

 Digital Signage Network Expert (DSNE) Program

  • Jonathan Brawn, Principal, Brawn Consulting
  • Tom Jones, Technology Consultant II, Ingram

The Digital Signage Network Expert program provides a full understanding of the complexities of what lies underneath the surface of the screen and represents the heart, brain and soul of a network.

 Digital Signage Sales Professional (DSSP)

  • Alan Brawn, Principal, Brawn Consulting
  • Dave Haar, Director of Business, Brawn Consulting
  • Eric Kenyon, Solutions Sales Executive, Ingram Micro

The Digital Signage Sales Professional (DSSP) program delves into how to properly present the Why, How and What of digital signage to end users. The Digital Signage Experts Group (DSEG) is expanding the professional certifications for the digital signage industry into a critical segment – sales. The program begins with the individual salesperson, and their personal characteristics leading to success. It then focuses on the basic question of ‘Why?’ Why should I sell digital signage, and why should you buy digital signage? The DSSP synthesizes the messages and methods of the top sales methodologies of the last decade and applies them specifically to digital signage.

About Digital Signage Expert Group (DSEG)

The mission of DSEG is to advance professionalism within the digital signage industry by establishing certification standards and providing impartial, agnostic, and vendor neutral professional education. Under the direction of an advisory board of recognized industry experts, and in cooperation with manufacturers, suppliers, distributors, designers, integrators, and operators, DSEG works within the industry, the creative community, and with end users to advance best practices for the digital signage industry.

To register, go to:


For more information, contact

Alan Brawn, Principal


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