Digital Signage Expo 2017 Seminar to Present Fundamentals Keynote “Introduction to Digital Signage: A Roadmap for Success”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that the keynote session for its Digital Signage Fundamentals Seminar Program at DSE 2017 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, will kick off with a session titled, “Introduction to Digital Signage: A Roadmap for Success.”

On Wednesday, March 29 at 8 a.m., Alan Brawn, Principal and Co-owner of Brawn Consulting, will present an introductory keynote session designed to help attendees understand the key elements that go into each and every digital signage project. The session will provide a roadmap of the key elements of digital signage and a step-by-step process that can be used as a continuing reference to fully understand what needs to be done and in what order to insure the success of a project. 

DSE Advisory Board members reflected on past experiences and lessons learned the hard way, suggesting:

“One of the most common issues we see when a network has failed is the lack of proper planning and not fully understanding objectives.”

Jonathan Brawn, Principal, Brawn Consulting

“No matter how thoroughly and comprehensively you plan your network deployment, there will inevitably be something you didn’t anticipate.”

Margot Myers, Director of Global Marketing & Communications, The Platt Retail Institute

To read more about why other DSE Advisory Board members feel this to be an important topic, see

Registration for DSE’s the Wednesday Fundamentals keynote “Introduction to Digital Signage: A Roadmap for Success,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at



About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.


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