Digital Signage Expo 2017 to Feature Keynote Presentation by Microsoft’s Van Nurden “Evolve or Die – Digital Engagement Needs to Change”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that the keynote session for its Digital Signage End Users Seminar Program at DSE 2017 designed specifically for End Users and applicable to any end user sector, will kick off with a session titled, ”Evolve or Die – Digital Engagement Needs to Change.”

On Wednesday, March 29 at 8 a.m., Todd Van Nurden, Chief Architect of the Microsoft Technology Center will explain why the model for customer interactions with digital content and spaces needs to change to stay relevant and engaging. The session will explain how to change the current model to “Ambient” or “Transparent” intelligence. Those who attend the session will:

  • Understand the “inconvenient truth” about our use of technology.
  • Become familiar with the tools, technologies and approaches that can be used today to being the journey to “Ambient Intelligence.”
  • Understand where the technology is headed and the issues yet to be addressed.

“We live in exciting times, we’re at the nexus of several technology trends which will fundamental change how people experience information,” said Van Nurden. “These technologies exist today and are only becoming more powerful. Let’s explore where we are today, where we’re going and how to stay relevant. Change is coming we need to evolve or die.”

Registration for DSE’s the Wednesday General End User keynote “Evolve or Die – Digital Engagement Needs to Change,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.

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